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1. 
Cover image for New product and brand management : marketing engineering applications
2. 
Cover image for New products management
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Cover image for Bringing your product to market ... in less than a year : fast-track approaches to cashing in on your great idea
4. 
Cover image for Launch it! : how to turn good ideas into great products that sell
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Cover image for Building high-tech product companies : the maelstrom efect
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Cover image for Managing successful high-tech product introduction
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Cover image for Managing successful high-tech product introduction
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Cover image for Think BIG : nine ways to make millions from your ideas
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Cover image for Achieving planned innovation : a proven system for creating successful new products and services
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Cover image for New product success stories : lessons from leading innovators
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Cover image for New product development : managing and forecasting for strategic success