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Subject: Qualitative research

Author

(2)

Belk, Russell W.

(1)

Daymon, Christine

(1)

Daymon, Christine, 1952-

(1)

Fischer, Eileen, 1959-

(1)

Fletcher, J. H.

(1)

Kozinets, Robert V., 1964-

(1)

Lillis, Geraldine

(1)

Moisander, Johanna

(1)

Morrison, Margaret A.

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

(1)

Language

(7)

Format

(7)

Material Type

Open Access Book

Subject

Marketing research

(4)

Marketing research -- Methodology

(3)

Corporations -- Public relations -- Research -- Methodology

(2)

Public relations -- Research -- Methodology

(2)

Advertising -- Research

(1)

(1)

Consumers -- Research

(1)

Interviewing in marketing research

(1)

(1)

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1.

Cover image for Qualitative consumer & marketing research

Qualitative consumer & marketing research

by

Belk, Russell W.

Author

Belk, Russell W., Fischer, Eileen, 1959-, Kozinets, Robert V., 1964-

Format:

Call Number

HF5415.2 B45 2013

Publisher

SAGE,

Publication Date

2013

ISBN

9780857027665 9780857027672

Available:
Holds:
Copies:

SD_ILS:786956

2.

Cover image for Qualitative marketing research : a cultural approach

Qualitative marketing research : a cultural approach

Qualitative marketing research : a cultural approach

by

Moisander, Johanna

Author

Moisander, Johanna, Valtonen, Anu

Format:

Call Number

HF5415.2 M64 2006

Publisher

Sage Publications,

Publication Date

2006

ISBN

9781412903806

Available:
Holds:
Copies:

SD_ILS:93872

3.

Cover image for Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications

by

Daymon, Christine

Author

Daymon, Christine, Holloway, Immy

Format:

Call Number

HD59 D347 2011

Edition

2nd ed.

Publisher

Routledge,

Publication Date

2011

ISBN

9780415471176 9780415471183 9780203846544

Available:
Holds:
Copies:

SD_ILS:730958

4.

Cover image for Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications

by

Daymon, Christine, 1952-

Author

Daymon, Christine, 1952-, Holloway, Immy

Format:

Call Number

HD59 D34 2002

Publisher

Routledge,

Publication Date

2002

ISBN

9780415222747 9780415222730

Available:
Holds:
Copies:

SD_ILS:355468

5.

Cover image for Using qualitative research in advertising : strategies, techniques, and applications

Using qualitative research in advertising : strategies, techniques, and applications

by

Morrison, Margaret A.

Author

Morrison, Margaret A.

Format:

Call Number

HF5814 U74 2012

Edition

2nd ed.

Publisher

SAGE,

Publication Date

2012

ISBN

9781412987240

Available:
Holds:
Copies:

SD_ILS:784686

6.

Cover image for The art and science of interpreting market research evidence

The art and science of interpreting market research evidence

by

Smith, D. V. L. (David Van Lloyd)

Author

Smith, D. V. L. (David Van Lloyd), Fletcher, J. H.

Format:

Call Number

HF5415.2 S64 2004

Publisher

John Wiley & Sons,

Publication Date

2004

ISBN

9780470844243

Available:
Holds:
Copies:

SD_ILS:405602

7.

Cover image for Qualitative market research : principle and practice

Qualitative market research : principle and practice

by

Lillis, Geraldine

Author

Lillis, Geraldine

Format:

Call Number

HF5415.2 L54 2002

Publisher

Sage Publications,

Publication Date

2002

ISBN

9780761972723

Available:
Holds:
Copies:

SD_ILS:414925

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