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Subject: Relationship marketing

Author

Egan, John, 1952-

(2)

(2)

Johnston, Mark W.

(2)

Kamisah Kormin, 1972-, author

(2)

Lumpkin, James R.

(2)

Marshall, Greg W.

(2)

Masoumeh Zeyb Arzani, 1988-, author

(2)

Muhammad Ihsan Jambak

(2)

(2)

(2)

(2)

Rohaizat Baharun, supervisor

(2)

Sekolah Perniagaan Antarabangsa Azman Hashim

(2)

Strutton, David

(2)

Aaronson, Kathy

(1)

Abdul Hamid Abu Bakar

(1)

Aiello, Lucia 1980-

(1)

(1)

Al-Shammari, Minwir

(1)

Amer Rajput, 1973-

(1)

(1)

(1)

Bjerre, Mogens, 1959-

(1)

Blackwell, Roger D.

(1)

Blattberg, Robert C., 1942-

(1)

Broderick, Anne

(1)

Brown, Stanley A.

(1)

Bruhn, Manfred, author

(1)

Carson, Charles

(1)

Chartered Institute of Marketing

(1)

(1)

Donaldson, Bill

(1)

Fakulti Kejuruteraan. Sekolah Komputeran

(1)

Fakulti Pengurusan

(1)

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(1)

Ferrand, Alain, 1952-

(1)

(1)

Gamble, Paul R.

(1)

(1)

(1)

Getz, Gary, 1955-

(1)

Gilbert, Faye W.

(1)

(1)

Gummesson, Evert

(1)

Gummesson, Evert, 1936-

(1)

(1)

Harker, Michael

(1)

(1)

Hasanuddin Lamit, supervisor

(1)

Hollensen, Svend

(1)

Hornstein, Scott

(1)

Hougaard , Soren

(1)

(1)

Kasanoff, Bruce

(1)

(1)

Keiningham, Timothy L.

(1)

Kratochvil, Milan

(1)

Kuzmeski, Maribeth

(1)

Leach, John, 1965-

(1)

Lee, David, 1950-

(1)

(1)

Lindgreen, Adam

(1)

MacAaron, Alexandra

(1)

(1)

McCarthy, Scott, 1958-

(1)

McLeod, Raymond

(1)

Md. Ali Berahim

(1)

Md. Mohar Mohamad, supervisor

(1)

Miller, William, 1955-

(1)

(1)

Mohd. Zaidi Abd. Rozan, supervisor

(1)

(1)

Murphy, John A., 1948-

(1)

(1)

OToole, Tom, 1966-

(1)

(1)

(1)

Peppers, Don, author

(1)

Piller, Frank T., 1969-

(1)

Rajput, Amer, 1973-

(1)

Rawaida Kamarudin

(1)

Rogers, Martha, 1952-, author

(1)

(1)

Schmitt, Bernd H.

(1)

(1)

Stein, Donna Baier

(1)

Stephenson, Lynda Rutleedge

(1)

Stratten, Scott

(1)

(1)

(1)

Thomas, Jacquelyn S., 1969-

(1)

Tseng, Mitchell M., 1947-

(1)

Varey, Richard J., 1955-

(1)

Villani, Isabella, author

(1)

(1)

(1)

Weiss, Alan 1946-

(1)

(1)

Wilson, Jerry R., 1944-2005

(1)

Zikmund, William G.

(1)

Language

(64)

(3)

Format

(63)

(2)

Electronic Resources

(2)

Material Type

Closed Access Thesis

Computer File Accompanies Open Access Book

Open Access Book

UTM Special Collection - Computer File

Subject

Customer relations

(18)

Customer relations -- Management

(9)

Customer relations -- Management -- Data processing

(5)

Consumers' preferences

(4)

Customer loyalty

(4)

Customer services

(4)

Business communication

(3)

Business networks

(3)

Consumer satisfaction

(3)

(3)

Marketing -- Management

(3)

(3)

(2)

Customer services -- Data processing

(2)

Customer services -- Information technology

(2)

Electronic commerce -- Customer services -- Management

(2)

Flexible manufacturing systems

(2)

(2)

Industrial procurement

(2)

Information technology

(2)

Knowledge management

(2)

Marketing channels

(2)

Product management

(2)

Social media -- Management

(2)

Textile industry

(2)

(1)

Bsiness referrals

(1)

Business consultants

(1)

Business planning

(1)

Career development

(1)

Communication in marketing

(1)

Cultural industries

(1)

Cultural property -- Marketing

(1)

Customer relations -- Data processing

(1)

Customer relations -- Psychological aspects

(1)

Customer services -- Marketing

(1)

Data protection

(1)

Database marketing

(1)

(1)

Heritage tourism -- Marketing

(1)

Industrial management

(1)

Information storage and retrieval systems -- Marketing

(1)

Internet marketing -- Social aspects

(1)

Interpersonal relations

(1)

Marketing information systems

(1)

Marketing research

(1)

Privacy, Right of

(1)

Purchasing -- Decision making

(1)

Relationship marketing -- Case studies

(1)

(1)

Sales personnel

(1)

Sales promotion

(1)

Selling -- Psychological aspects

(1)

Social media -- Marketing

(1)

Sports -- Societies, etc. -- Marketing

(1)

Sports administration

(1)

Strategic alliances (Business)

(1)

Strategic planning

(1)

Success in business

(1)

Target marketing

(1)

Viral marketing

(1)

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1.

Cover image for Relationship marketing

Relationship marketing

by

Egan, John, 1952-

Author

Egan, John, 1952-, Harker, Michael

Format:

Call Number

HF5415.55 R44 2005

Publisher

Sage Publications

Publication Date

2005

ISBN

9781412908665

Available:
Holds:
Copies:

SD_ILS:91034

2.

Cover image for Strategic relationship marketing

Strategic relationship marketing

Strategic relationship marketing

by

Hougaard , Soren

Author

Hougaard , Soren, Bjerre, Mogens, 1959-

Format:

Call Number

HF5415.55 .H68 2002

Publisher

Springer,

Publication Date

2002

ISBN

9783540018704

Available:
Holds:
Copies:

SD_ILS:154839

3.

Cover image for Relationship marketing : a consumer experience approach

Relationship marketing : a consumer experience approach

by

Baron, Steve

Author

Baron, Steve, Conway, Tony, Warnaby, Gary

Format:

Call Number

HF5415.55 B37 2010

Publisher

SAGE,

Publication Date

2010

ISBN

9781412931212 9781412931229

Available:
Holds:
Copies:

SD_ILS:625419

4.

Cover image for Tolonglah jual kepada saya!= Permission marketing

Tolonglah jual kepada saya!= Permission marketing

Tolonglah jual kepada saya!= Permission marketing

by

Godin, Seth

Author

Godin, Seth, Rawaida Kamarudin

Format:

Call Number

HF5415.55 G63 2012

Publisher

PTS Professional Pub.,

Publication Date

2012

ISBN

9789673691371

Available:
Holds:
Copies:

SD_ILS:815208

5.

Cover image for Marketing channels : a relationship management approach

Marketing channels : a relationship management approach

by

Pelton, Lou E.

Author

Pelton, Lou E., Strutton, David, Lumpkin, James R.

Format:

Call Number

HF5415.129 P44 2002

Edition

2nd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2002

ISBN

9780072895124

Available:
Holds:
Copies:

SD_ILS:317575

6.

Cover image for Unmarketing : stop marketing. start engaging.

Unmarketing : stop marketing. start engaging.

Unmarketing : stop marketing. start engaging.

by

Stratten, Scott

Author

Stratten, Scott

Format:

Call Number

HF5415.55 S77 2010

Publisher

Wiley,

Publication Date

2010

ISBN

9780470617878

Available:
Holds:
Copies:

SD_ILS:638643

7.

Cover image for Relationship marketing : perspectives, dimensions and contexts

Relationship marketing : perspectives, dimensions and contexts

by

Harwood, Tracy

Author

Harwood, Tracy, Garry, Tony, Broderick, Anne

Format:

Call Number

HF5415.55 H37 2008

Publisher

McGraw Hill,

Publication Date

2008

ISBN

9780077114220

Available:
Holds:
Copies:

SD_ILS:275422

8.

Cover image for Relationship marketing : management of customer relationships

Relationship marketing : management of customer relationships

Relationship marketing : management of customer relationships

by

Bruhn, Manfred, author

Author

Bruhn, Manfred, author

Format:

Call Number

HF5415.5 B78 2003

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780273676010

Available:
Holds:
Copies:

SD_ILS:826210

9.

Cover image for Marketing management : a relationship approach

Marketing management : a relationship approach

by

Hollensen, Svend

Author

Hollensen, Svend

Format:

Call Number

HF5415.55 H64 2003

Publisher

Financial Times/Prentice Hall,

Publication Date

2003

ISBN

9780273643784

Available:
Holds:
Copies:

SD_ILS:414878

10.

Cover image for Marketing channels : a relationship management approach

Marketing channels : a relationship management approach

by

Pelton, Lou E.

Author

Pelton, Lou E., Strutton, David, Lumpkin, James R.

Format:

Call Number

HF5415.129 P44 1997

Publisher

Irwin,

Publication Date

1997

ISBN

9780256178029

Available:
Holds:
Copies:

SD_ILS:460118

11.

Cover image for Up close & personal? : customer relationship marketing @ work

Up close & personal? : customer relationship marketing @ work

by

Gamble, Paul R.

Author

Gamble, Paul R., Chartered Institute of Marketing

Format:

Call Number

HF5415.55 U62 2006

Edition

3rd ed.

Publisher

Kogan Page,

Publication Date

2006

ISBN

9780749446918

Available:
Holds:
Copies:

SD_ILS:159040

12.

Cover image for Relationship marketing : exploring relational strategies in marketing

Relationship marketing : exploring relational strategies in marketing

by

Egan, John, 1952-

Author

Egan, John, 1952-

Format:

Call Number

HF5415.55 E33 2011

Edition

4th ed.

Publisher

Financial Times, Prentice Hall,

Publication Date

2011

ISBN

9780273737780

Available:
Holds:
Copies:

SD_ILS:784073

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