Data mining techniques : for marketing, sales, and customer relationship management

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Title:

Data mining techniques : for marketing, sales, and customer relationship management

Personal Author:

Berry, Michael J. A.

Edition:

2nd ed.

Publication Information:

Indianapolis, Ind. : Wiley Pub., 2004

Physical Description:

xxv, 643 p. : ill. ; 24 cm.

ISBN:

9780471470649

General Note:

Includes index.

Subject Term:

Marketing -- Data processing

Business -- Data processing

Added Author:

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010068124	HF5415.125 B47 2004	Open Access Book	Book	Searching... Unknown
Searching... SPACE KL Main Library	30000010081723	HF5415.125 B47 2004c.2	Open Access Book	Book	Searching... Unknown

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