Cover image for Principles of marketing engineering
Title:
Principles of marketing engineering
Personal Author:
Lilien, Gary L., 1946-
Publication Information:
USA : Trafford Publishing, 2007
Physical Description:
xiv, 210 p. : ill. ; 26 cm.
ISBN:
9781425113148
Subject Term:
Marketing -- Data processing

Marketing -- Decision making -- Mathematical models

Marketing -- Decision making -- Data processing
Added Author:
Rangaswamy, Arvind

De Bruyn, Arnaud
Added Corporate Author:
Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets

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 30000010231350 HF5415.125 L544 2007 Open Access Book Book
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 30000010231351 HF5415.125 L54 2007 Open Access Book Book
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