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Cover image for Customer message management : increasing marketing's impact on selling

Customer message management : increasing marketing's impact on selling

by

Riesterer, Tim

Author

Riesterer, Tim, Emo, Diane, American Marketing Association

Format:

Call Number

HF5438.5 R53 2006

Publisher

Thomson/South-Western,

Publication Date

2006

ISBN

9780324313161

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2.

Cover image for Managing global accounts : nine critical factors for a world-class program

Managing global accounts : nine critical factors for a world-class program

by

Capon, Noel

Author

Capon, Noel, Potter, Dave, 1942-, Schindler, Fred, American Marketing Association

Format:

Call Number

HF5415.5 C36 2006

Publisher

Thomson,

Publication Date

2006

ISBN

9780324400762

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