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Subject: Marketing

Author

(7)

Armstrong, Gary

(5)

Hair, Joseph F.

(5)

(3)

Lamb, Charles W., 1944-

(3)

McDaniel, Carl D.

(3)

Abu Bakar Abdul Hamid

(2)

Ahmad Sharifuddin Shamsuddin

(2)

Collins, Eliza G. C.

(2)

Devanna, Mary Anne

(2)

Lamb, Charles W.

(2)

Richardson, John E.

(2)

Sheth, Jagdish N.

(2)

Troilo, Gabriele

(2)

Abell, Derek F.

(1)

Abu Bakar A. Hamid

(1)

Abu Bakar Abdul Hamid author

(1)

Abu Bakar Hamed

(1)

(1)

Alderman, Jerry D

(1)

Alexander, Keith, 1949-

(1)

Amstrong, Kotler

(1)

Baker, Michael J

(1)

(1)

Baker, Stephen., editor

(1)

Barrell, Alan W.

(1)

Bosworth, Michael T.

(1)

(1)

Bursk, Edward Collins, 1907-

(1)

Buskirk, Richard Hobart, 1927-

(1)

Calder, Bobby J.

(1)

(1)

(1)

Chartered Institute of Marketing

(1)

(1)

(1)

Cronin, Joseph J.

(1)

Crum, Colleen, 1953-

(1)

(1)

(1)

D'Amico, Michael

(1)

Deiss, Ryan, author

(1)

(1)

(1)

Ebi Shahrin Suleiman, 1965-, author

(1)

(1)

Engel, James F.

(1)

(1)

(1)

Flaherty, M. Therese

(1)

(1)

(1)

(1)

Garret, Dennis E.

(1)

Gengeswari Krishnapillai

(1)

Ghauri, Pervez N., 1948-

(1)

Govindarajan, M.

(1)

(1)

(1)

Henneberry, Russ, author

(1)

Hiam, Alexander

(1)

Hisrich, Robert D.

(1)

Holland, John R

(1)

Homburg, Christian

(1)

(1)

Huam, Hon Tat editor

(1)

(1)

(1)

J. L. Kellogg Graduate School of Management

(1)

(1)

Jain, D. (Dipak)

(1)

Keyes, Jessica, 1950-

(1)

Kinnear, Thomas C., 1943-

(1)

Kipnis, Eva, editor

(1)

(1)

Krishnan, Balaji C.

(1)

Kuczmarski, Thomas D.

(1)

Latifah Che Ahmad

(1)

Levinson, Jay Conrad

(1)

Lim, Yong Wah author

(1)

(1)

(1)

Maesincee, Suvit

(1)

Maimunah Ali\eauthor

(1)

Mandell, Maurice I.

(1)

(1)

(1)

McDaniel. Carl D.

(1)

Melati Ahmad Anuar

(1)

(1)

Middleton, Simon, 1958-

(1)

(1)

Mohammad Khairul Shaleh Mohammed Asari, 1972

(1)

Morris, Michael H.

(1)

Murray, John A.

(1)

Mutum, Dilip S., editor

(1)

Narang, Shanker

(1)

Nassrul Hakim Md. Jani

(1)

Norzafir Md. Salleh

(1)

Norzaidahwati Zaidin author

(1)

Nurul Izzah Mohd. Noran

(1)

Nystrom, Harry, 1936-

(1)

O'Driscoll, Aidan

(1)

(1)

Palmatier, George E.

(1)

(1)

Pitt, Leyland F.

(1)

(1)

Popoli, Paolo, editor

(1)

(1)

Racom Communications

(1)

Randazzo, Gary W.

(1)

Read, Nicholas A. C.

(1)

Reibstein, David J.

(1)

Ritchie, Chris, 1962-

(1)

Rohaizat Baharun

(1)

Rohaizat Baharun author

(1)

Rosenwald, Peter J.

(1)

Rosenzweig, David, author

(1)

Roy, Sanjit Kumar, editor

(1)

Rusmala Mohd. Daud

(1)

Russell-Jones, Neil

(1)

Ruzzier, Maja Konecnik

(1)

(1)

Ryan, Christopher

(1)

(1)

Schindehutte, Minet

(1)

(1)

Siti Nabiha Abdul Khalid

(1)

Skinner, Steven J.

(1)

Stern, Louis W.

(1)

Swaim, Robert W.

(1)

Tybout, Alice M.

(1)

University of Strathclyde. Centre for Facilities Management

(1)

(1)

Warshaw, Martin R.

(1)

William, M. Kincaid

(1)

(1)

Youdale, Peter John

(1)

Zikmund, William G.

(1)

Language

(95)

(2)

Format

(98)

Subject

Marketing -- Management

(59)

(6)

Industrial management

(4)

Knowledge management

(4)

Product management

(4)

Sales Management

(4)

Business -- Management

(3)

(3)

(2)

Export marketing -- Management

(2)

Human resources management

(2)

(2)

Organizational effectiveness

(2)

Sales promotion

(2)

(2)

Strategic planning

(2)

Strategic planning -- History

(2)

Advertising -- Management

(1)

(1)

Brand name products -- Marketing

(1)

Branding (Marketing) -- Management

(1)

(1)

Business and Management

(1)

Business enterprises -- Finance

(1)

Business networks -- Management

(1)

Business planning

(1)

Consumer behavior

(1)

Customer relations

(1)

Customer services

(1)

Decision-making in marketing

(1)

Economics/Management Science

(1)

Electronic commerce

(1)

Electronic commerce -- Management

(1)

Entrepreneurship

(1)

Facility management

(1)

Industrial management -- Scandinavia

(1)

Industrial project management

(1)

Information technology -- Management

(1)

International business enterprises

(1)

Internet marketing

(1)

Knowledge -- Economic aspects

(1)

Marketing -- Cost effectiveness

(1)

Marketing -- Management.

(1)

Marketing channels

(1)

Marketing personnel -- Interviews

(1)

Operations planning

(1)

Physical distribution of goods -- Management

(1)

Retail trade -- Management

(1)

Sales management

(1)

Sheth, Jagdish N.

(1)

Small business -- Management

(1)

Small business marketing

(1)

Success in business

(1)

(1)

Total quality management

(1)

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1.

Cover image for Marketing management

Marketing management

Marketing management

by

Gupta, Sudhir

Author

Gupta, Sudhir

Format:

Call Number

HF5415 G873 2011

Publisher

Centrum Press,

Publication Date

2011

ISBN

9789380921181

Available:
Holds:
Copies:

SD_ILS:765172

2.

Cover image for Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter

Author

Doyle, Peter

Format:

Call Number

HF5415 D753 2006

Edition

4th.ed.

Publisher

Pearson Education,

Publication Date

2006

ISBN

9780273693987

Available:
Holds:
Copies:

SD_ILS:109580

3.

Cover image for Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter

Author

Doyle, Peter

Format:

Call Number

HF 5415 D753 2001

Edition

3rd ed

Publisher

Pearson Education,

Publication Date

2001

ISBN

9780273651505

Available:
Holds:
Copies:

SD_ILS:129653

4.

Cover image for Marketing management and strategy

Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter

Author

Doyle, Peter

Format:

Call Number

HF5415 D753 1994

Publisher

Prentice Hall,

Publication Date

1994

ISBN

9780130653505

Available:
Holds:
Copies:

SD_ILS:829915

5.

Cover image for Marketing strategy and management

Marketing strategy and management

by

Baker, Michael J

Author

Baker, Michael J

Format:

Call Number

HF5415 B35 2000

Edition

3rd ed.

Publisher

PALGRAVE,

Publication Date

2003 2000

ISBN

9780333748558 9780333746561

Available:
Holds:
Copies:

SD_ILS:352530

6.

Cover image for Cases in marketing management

Cases in marketing management

Cases in marketing management

by

Bursk, Edward Collins, 1907-

Author

Bursk, Edward Collins, 1907-

Format:

Call Number

HF5415.B86

Publisher

Prentice-Hall,

Publication Date

1965

ISBN

9780131188518

Available:
Holds:
Copies:

SD_ILS:440995

7.

Cover image for Marketing management : a contemporary perspective

Marketing management : a contemporary perspective

Marketing management : a contemporary perspective

by

Homburg, Christian

Author

Homburg, Christian

Format:

Call Number

HF5415.13 H66 2013

Edition

2nd ed.

Publisher

McGraw-Hill Higher Education,

Publication Date

2013

ISBN

9780077146047

Available:
Holds:
Copies:

SD_ILS:804971

8.

Cover image for Marketing management : a comprehensive reader

Marketing management : a comprehensive reader

Marketing management : a comprehensive reader

by

Sheth, Jagdish N.

Author

Sheth, Jagdish N., Garret, Dennis E.

Format:

Call Number

HF5415.13.S53 1986

Publisher

South-Western Pub.,

Publication Date

1986

ISBN

9780538192309

Available:
Holds:
Copies:

SD_ILS:255321

9.

Cover image for Principles of marketing : the management view

Principles of marketing : the management view

Principles of marketing : the management view

by

Buskirk, Richard Hobart, 1927-

Author

Buskirk, Richard Hobart, 1927-

Format:

Call Number

HF5415 B87

Publisher

Holt, Rinehart and Winston,

Publication Date

1961

Available:
Holds:
Copies:

SD_ILS:262645

10.

Cover image for PROGRAMME OF MANAGEMENT EDUCATION : MARKETING

PROGRAMME OF MANAGEMENT EDUCATION : MARKETING

PROGRAMME OF MANAGEMENT EDUCATION : MARKETING

Format:

Call Number

HF5415 P76 2001 f v.1

ISBN

9780273645214

Available:
Holds:
Copies:

SD_ILS:868524

11.

Cover image for Planning and management of advertising and marketing

Planning and management of advertising and marketing

Planning and management of advertising and marketing

by

Baker, Stephen

Author

Baker, Stephen

Format:

Call Number

HF5415 P53 2012

Publisher

Nyx Academics,

Publication Date

2012

ISBN

9781621581833

Available:
Holds:
Copies:

SD_ILS:800667

12.

Cover image for Marketing management : concepts, cases, challenges and trends

Marketing management : concepts, cases, challenges and trends

by

Govindarajan, M.

Author

Govindarajan, M.

Format:

Call Number

HF5415 G68 2009

Edition

2nd ed.

Publisher

Prentice-Hall,

Publication Date

2009

ISBN

9788120332591

Available:
Holds:
Copies:

SD_ILS:782469

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