Essentials of marketing

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... Pesisir Alor Setar Library	30000010127095	HF5415 L34 2006	Open Access Book	Book	Searching... Unknown
Searching... PSZ JB	30000010127093	HF5415 L34 2006 f	Open Access Book	Book	Searching... Unknown
Searching... PSZ JB	30000010127094	HF5415 L34 2006 f	Open Access Book	Book	Searching... Unknown
Searching... PSZ JB	30000010127096	HF5415 L34 2006 f	Open Access Book	Book	Searching... Unknown

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

Part 1 The World Of Marketing

1 An Overview of Marketing. Career Appendix. Marketing Plan Appendix

2 The Marketing Environment

3 Developing a Global Vision

Part 2 Analyzing Marketing Opportunities

4 Consumer Decision Making

5 Business Marketing

6 Segmenting and Targeting Markets

7 Decision Support Systems and Marketing Research

Part 3 Product And Distribution Decisions

8 Product and Services Concepts

9 Developing and Managing Products

10 Marketing Channels and Supply Chain Management

11 Retailing

Part 4 Promotion And Pricing Decisions

12 Marketing Communications and Advertising

13 Public Relations, Sales Promotion, and Personal Selling

14 Pricing Concepts

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Summary

Summary

Table of Contents