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Subject: Marketing -- Management

Author

(7)

Armstrong, Gary

(5)

Hair, Joseph F.

(5)

(3)

Lamb, Charles W., 1944-

(3)

McDaniel, Carl D.

(3)

Abu Bakar Abdul Hamid

(2)

Ahmad Sharifuddin Shamsuddin

(2)

Lamb, Charles W.

(2)

Richardson, John E.

(2)

Sheth, Jagdish N.

(2)

Troilo, Gabriele

(2)

Abu Bakar A. Hamid

(1)

Abu Bakar Abdul Hamid author

(1)

(1)

Amstrong, Kotler

(1)

Baker, Michael J

(1)

(1)

Baker, Stephen., editor

(1)

(1)

(1)

Chartered Institute of Marketing

(1)

(1)

(1)

D'Amico, Michael

(1)

(1)

Ebi Shahrin Suleiman, 1965-, author

(1)

Engel, James F.

(1)

(1)

(1)

(1)

(1)

Garret, Dennis E.

(1)

Gengeswari Krishnapillai

(1)

Hiam, Alexander

(1)

Homburg, Christian

(1)

(1)

Huam, Hon Tat editor

(1)

(1)

(1)

(1)

Jain, D. (Dipak)

(1)

Kinnear, Thomas C., 1943-

(1)

(1)

Krishnan, Balaji C.

(1)

Latifah Che Ahmad

(1)

Lim, Yong Wah author

(1)

Maesincee, Suvit

(1)

Maimunah Ali\eauthor

(1)

Mandell, Maurice I.

(1)

(1)

(1)

McDaniel. Carl D.

(1)

Melati Ahmad Anuar

(1)

(1)

Middleton, Simon, 1958-

(1)

(1)

Mohammad Khairul Shaleh Mohammed Asari, 1972

(1)

Morris, Michael H.

(1)

Murray, John A.

(1)

Narang, Shanker

(1)

Norzafir Md. Salleh

(1)

Norzaidahwati Zaidin author

(1)

Nurul Izzah Mohd. Noran

(1)

O'Driscoll, Aidan

(1)

(1)

(1)

Pitt, Leyland F.

(1)

Racom Communications

(1)

Reibstein, David J.

(1)

Ritchie, Chris, 1962-

(1)

Rohaizat Baharun

(1)

Rohaizat Baharun author

(1)

Rosenwald, Peter J.

(1)

Rosenzweig, David, author

(1)

Russell-Jones, Neil

(1)

Ryan, Christopher

(1)

Schindehutte, Minet

(1)

Warshaw, Martin R.

(1)

(1)

Youdale, Peter John

(1)

Zikmund, William G.

(1)

Language

(58)

Format

(59)

Subject

(4)

Knowledge management

(4)

Advertising -- Management

(1)

(1)

Brand name products -- Marketing

(1)

Business networks -- Management

(1)

Consumer behavior

(1)

Decision-making in marketing

(1)

Electronic commerce

(1)

Knowledge -- Economic aspects

(1)

Marketing -- Cost effectiveness

(1)

Marketing personnel -- Interviews

(1)

Sheth, Jagdish N.

(1)

Small business marketing

(1)

Strategic planning

(1)

(1)

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1.

Cover image for Marketing management and strategy

Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter

Author

Doyle, Peter

Format:

Call Number

HF5415 D753 2006

Edition

4th.ed.

Publisher

Pearson Education,

Publication Date

2006

ISBN

9780273693987

Available:
Holds:
Copies:

SD_ILS:109580

2.

Cover image for Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter

Author

Doyle, Peter

Format:

Call Number

HF 5415 D753 2001

Edition

3rd ed

Publisher

Pearson Education,

Publication Date

2001

ISBN

9780273651505

Available:
Holds:
Copies:

SD_ILS:129653

3.

Cover image for Marketing management and strategy

Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter

Author

Doyle, Peter

Format:

Call Number

HF5415 D753 1994

Publisher

Prentice Hall,

Publication Date

1994

ISBN

9780130653505

Available:
Holds:
Copies:

SD_ILS:829915

4.

Cover image for Marketing strategy and management

Marketing strategy and management

Marketing strategy and management

by

Baker, Michael J

Author

Baker, Michael J

Format:

Call Number

HF5415 B35 2000

Edition

3rd ed.

Publisher

PALGRAVE,

Publication Date

2003 2000

ISBN

9780333748558 9780333746561

Available:
Holds:
Copies:

SD_ILS:352530

5.

Cover image for Marketing management : a contemporary perspective

Marketing management : a contemporary perspective

Marketing management : a contemporary perspective

by

Homburg, Christian

Author

Homburg, Christian

Format:

Call Number

HF5415.13 H66 2013

Edition

2nd ed.

Publisher

McGraw-Hill Higher Education,

Publication Date

2013

ISBN

9780077146047

Available:
Holds:
Copies:

SD_ILS:804971

6.

Cover image for Marketing management : a comprehensive reader

Marketing management : a comprehensive reader

Marketing management : a comprehensive reader

by

Sheth, Jagdish N.

Author

Sheth, Jagdish N., Garret, Dennis E.

Format:

Call Number

HF5415.13.S53 1986

Publisher

South-Western Pub.,

Publication Date

1986

ISBN

9780538192309

Available:
Holds:
Copies:

SD_ILS:255321

7.

Cover image for Planning and management of advertising and marketing

Planning and management of advertising and marketing

Planning and management of advertising and marketing

by

Baker, Stephen

Author

Baker, Stephen

Format:

Call Number

HF5415 P53 2012

Publisher

Nyx Academics,

Publication Date

2012

ISBN

9781621581833

Available:
Holds:
Copies:

SD_ILS:800667

8.

Cover image for Marketing management : analysis, planning, implementation and control

Marketing management : analysis, planning, implementation and control

Marketing management : analysis, planning, implementation and control

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

HF5415.13 K68 1994

Edition

8th ed.

Publisher

Prentice Hall International, Prentice-Hall,

Publication Date

1994

ISBN

9780130980052

Available:
Holds:
Copies:

SD_ILS:315613

9.

Cover image for Marketing knowledge management : managing knowledge in market oriented companies

Marketing knowledge management : managing knowledge in market oriented companies

Marketing knowledge management : managing knowledge in market oriented companies

by

Troilo, Gabriele

Author

Troilo, Gabriele

Format:

Call Number

HF5415.13 T764 2006

Publisher

Edward Elgar Pub.,

Publication Date

2006

ISBN

9781845429072

Available:
Holds:
Copies:

SD_ILS:199017

10.

Cover image for Marketing knowledge management : managing knowledge in market oriented companies

Marketing knowledge management : managing knowledge in market oriented companies

Marketing knowledge management : managing knowledge in market oriented companies

by

Troilo, Gabriele

Author

Troilo, Gabriele

Format:

Call Number

HF5415.13 T765 2006

Publisher

Edward Elgar,

Publication Date

2006

ISBN

9781845429072

Available:
Holds:
Copies:

SD_ILS:640520

11.

Cover image for Marketing for the nonmarketing executive : an integrated resource management guide for the 21st century

Marketing for the nonmarketing executive : an integrated resource management guide for the 21st century

by

Paley, Norton

Author

Paley, Norton

Format:

Call Number

HF5415 P34 2001

Publisher

St. Lucie Press,

Publication Date

2001

ISBN

9781574442861

Available:
Holds:
Copies:

SD_ILS:167321

12.

Cover image for Knowledge based marketing in twenty first century

Knowledge based marketing in twenty first century

Knowledge based marketing in twenty first century

by

Narang, Shanker

Author

Narang, Shanker

Format:

Call Number

HF5415 K56 2012

Publisher

Koros Press,

Publication Date

2012

ISBN

9781781630716

Available:
Holds:
Copies:

SD_ILS:800626

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