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Cover image for Marketing management : a relationship approach
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Cover image for Marketing channels : a relationship management approach
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Cover image for Marketing channels : a relationship management approach
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Cover image for Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Cover image for Customer relationship management : integrating marketing strategy and information technology
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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
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Cover image for The superpromoter : the power of enthusiasm
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Cover image for Managing customer relationships : a strategic framework
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Cover image for Customer knowledge management : people, processes, and technology