Summary

An integrated approach to investigate, create and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognsing a common perspective.

Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation and marketing that will be essential for scientists, researchers and practitioners.