Customer relationship management : integrating marketing strategy and information technology

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Title:

Customer relationship management : integrating marketing strategy and information technology

Personal Author:

Zikmund, William G.

Publication Information:

New York : John Wiley & Sons, 2003

ISBN:

9780471271376

Subject Term:

Relationship marketing

Customer relations -- Management

Customer relations -- Management -- Data processing

Added Author:

McLeod, Raymond

Gilbert, Faye W.

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010018590	HF5415.55 Z55 2003	Open Access Book	Book	Searching... Unknown

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