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Material Type: Open Access Book

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Subject: Relationship marketing

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Language: English

Author

Egan, John, 1952-

(2)

Lumpkin, James R.

(2)

(2)

(2)

(2)

Strutton, David

(2)

Aiello, Lucia 1980-

(1)

(1)

Al-Shammari, Minwir

(1)

(1)

Bruhn, Manfred, author

(1)

Carson, Charles

(1)

Donaldson, Bill

(1)

(1)

Gilbert, Faye W.

(1)

Gummesson, Evert

(1)

Gummesson, Evert, 1936-

(1)

(1)

Harker, Michael

(1)

Hollensen, Svend

(1)

Keiningham, Timothy L.

(1)

Kratochvil, Milan

(1)

McLeod, Raymond

(1)

Murphy, John A., 1948-

(1)

OToole, Tom, 1966-

(1)

Peppers, Don, author

(1)

Piller, Frank T., 1969-

(1)

Rogers, Martha, 1952-, author

(1)

Schmitt, Bernd H.

(1)

(1)

Tseng, Mitchell M., 1947-

(1)

(1)

Zikmund, William G.

(1)

Format

(23)

Subject

Customer relations -- Management

(9)

Customer relations

(4)

Consumers' preferences

(3)

Marketing -- Management

(3)

Customer relations -- Management -- Data processing

(2)

Flexible manufacturing systems

(2)

Marketing channels

(2)

Product management

(2)

Business networks

(1)

Business planning

(1)

Cultural industries

(1)

Cultural property -- Marketing

(1)

Customer services

(1)

Customer services -- Information technology

(1)

Electronic commerce -- Customer services -- Management

(1)

(1)

Heritage tourism -- Marketing

(1)

Industrial management

(1)

Information storage and retrieval systems -- Marketing

(1)

Internet marketing -- Social aspects

(1)

Marketing information systems

(1)

Relationship marketing -- Case studies

(1)

Strategic alliances (Business)

(1)

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1.

Cover image for Marketing management : a relationship approach

Marketing management : a relationship approach

Marketing management : a relationship approach

by

Hollensen, Svend

Author

Hollensen, Svend

Format:

Call Number

HF5415.55 H64 2003

Publisher

Financial Times/Prentice Hall,

Publication Date

2003

ISBN

9780273643784

Available:
Holds:
Copies:

SD_ILS:414878

2.

Cover image for Relationship marketing : management of customer relationships

Relationship marketing : management of customer relationships

Relationship marketing : management of customer relationships

by

Bruhn, Manfred, author

Author

Bruhn, Manfred, author

Format:

Call Number

HF5415.5 B78 2003

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780273676010

Available:
Holds:
Copies:

SD_ILS:826210

3.

Cover image for Marketing channels : a relationship management approach

Marketing channels : a relationship management approach

by

Pelton, Lou E.

Author

Pelton, Lou E., Strutton, David, Lumpkin, James R.

Format:

Call Number

HF5415.129 P44 2002

Edition

2nd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2002

ISBN

9780072895124

Available:
Holds:
Copies:

SD_ILS:317575

4.

Cover image for Marketing channels : a relationship management approach

Marketing channels : a relationship management approach

by

Pelton, Lou E.

Author

Pelton, Lou E., Strutton, David, Lumpkin, James R.

Format:

Call Number

HF5415.129 P44 1997

Publisher

Irwin,

Publication Date

1997

ISBN

9780256178029

Available:
Holds:
Copies:

SD_ILS:460118

5.

Cover image for Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives

Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives

by

Aiello, Lucia 1980-

Author

Aiello, Lucia 1980-

Format:

Call Number

HD9999.C9472 H36 2014 f

Publisher

Business Science Reference, an imprint of IGI Global,

Publication Date

2014

ISBN

9781466650077

Available:
Holds:
Copies:

SD_ILS:841742

6.

Cover image for Customer relationship management : integrating marketing strategy and information technology

Customer relationship management : integrating marketing strategy and information technology

by

Zikmund, William G.

Author

Zikmund, William G., McLeod, Raymond, Gilbert, Faye W.

Format:

Call Number

HF5415.55 Z55 2003

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780471271376

Available:
Holds:
Copies:

SD_ILS:328981

7.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

by

Gummesson, Evert, 1936-

Author

Gummesson, Evert, 1936-

Format:

Call Number

HF5415.55 G85 2002

Edition

2nd ed.

Publisher

Butterworth-Heinemann,

Publication Date

2002

ISBN

9780750654074

Available:
Holds:
Copies:

SD_ILS:434503

8.

Cover image for Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm

by

Gummesson, Evert

Author

Gummesson, Evert

Format:

Call Number

HF5415.55 G86 1999

Publisher

Butterworth Heinemann,

Publication Date

1999

ISBN

9780750644631

Available:
Holds:
Copies:

SD_ILS:114939

9.

Cover image for The superpromoter : the power of enthusiasm

The superpromoter : the power of enthusiasm

The superpromoter : the power of enthusiasm

by

Vogelaar, Rijn

Author

Vogelaar, Rijn

Format:

Call Number

HF5415.55 V64 2011

Publisher

Palgrave Macmillan,

Publication Date

2011

ISBN

9780230285095

Available:
Holds:
Copies:

SD_ILS:781988

10.

Cover image for Managing customer relationships : a strategic framework

Managing customer relationships : a strategic framework

by

Peppers, Don

Author

Peppers, Don, Rogers, Martha

Format:

Call Number

HF5415.5 P458 2011

Edition

2nd ed.

Publisher

Wiley,

Publication Date

2011

ISBN

9780470423479

Available:
Holds:
Copies:

SD_ILS:768795

11.

Cover image for Relationship marketing : exploring relational strategies in marketing

Relationship marketing : exploring relational strategies in marketing

Relationship marketing : exploring relational strategies in marketing

by

Egan, John, 1952-

Author

Egan, John, 1952-

Format:

Call Number

HF5415.55 E33 2011

Edition

4th ed.

Publisher

Financial Times, Prentice Hall,

Publication Date

2011

ISBN

9780273737780

Available:
Holds:
Copies:

SD_ILS:784073

12.

Cover image for Customer knowledge management : people, processes, and technology

Customer knowledge management : people, processes, and technology

by

Al-Shammari, Minwir

Author

Al-Shammari, Minwir

Format:

Call Number

HF5415.5 A574 2009

Publisher

Information Science Reference,

Publication Date

2009

ISBN

9781605662589

Available:
Holds:
Copies:

SD_ILS:334957

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