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Subject: Marketing -- Decision making

Author

Cravens, David W.

(5)

(3)

Ford, John B. (John Battice), 1949-

(2)

Gilligan, Colin

(2)

(2)

(2)

(2)

Wilson, Richard M. S.

(2)

Business Advanced Technology Centre (BATC)

(1)

Chartered Institute of Marketing

(1)

(1)

(1)

Drummond, Graeme

(1)

(1)

(1)

Grapentine, Terry

(1)

Ismail Rejab, 1944-

(1)

Kerin, Roger A.

(1)

Ness, Thomas E.

(1)

(1)

Peterson, Robert A.

(1)

(1)

Seminar on Strategic Marketing (2000 : Kuala Lumpur)

(1)

Universiti Teknologi Malaysia. Unit Pembangunan Sumber Manusia

(1)

(1)

West, Douglas C.

(1)

Yohalem, Kathy C.

(1)

Language

(18)

(3)

Format

(19)

(2)

Material Type

Closed Access Book

Closed Access Thesis

Computer File Accompanies Open Access Book

Open Access Book

UTM Special Collection - Computer File

Subject

Marketing -- Management

(19)

Marketing -- Management -- Case studies

(5)

Adaptive marketing

(2)

Marketing -- Computer simulation

(2)

Management games

(1)

Marketing -- Case studies

(1)

Marketing -- Management.

(1)

Strategic planning -- History

(1)

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1.

Cover image for Strategic marketing management : planning, implementation and control

Strategic marketing management : planning, implementation and control

by

Wilson, Richard M. S.

Author

Wilson, Richard M. S., Gilligan, Colin

Format:

Call Number

HF 5415.13 W 54 2005

Edition

3rd ed.

Publisher

Butterworth Heinemann,

Publication Date

2005

ISBN

9780750622448

Available:
Holds:
Copies:

SD_ILS:121843

2.

Cover image for Strategic marketing management : planning, implementation and control

Strategic marketing management : planning, implementation and control

by

Wilson, Richard M. S.

Author

Wilson, Richard M. S., Gilligan, Colin

Format:

Call Number

HF5415.13 W54 1997 f

Edition

2nd ed.

Publisher

Butterworth Heinemann,

Publication Date

1997

ISBN

9780750622448

Available:
Holds:
Copies:

SD_ILS:142825

3.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2013

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780078028908

Available:
Holds:
Copies:

SD_ILS:811507

4.

Cover image for Applying scientific reasoning to the field of marketing : make better decisions

Applying scientific reasoning to the field of marketing : make better decisions

by

Grapentine, Terry

Author

Grapentine, Terry

Format:

Call Number

HF5415.135 G73 2012

Publisher

Business Expert Press,

Publication Date

2012

ISBN

9781606493670

Available:
Holds:
Copies:

SD_ILS:805417

5.

Cover image for Strategic marketing : creating competitive advantage

Strategic marketing : creating competitive advantage

by

West, Douglas C.

Author

West, Douglas C., Ford, John B. (John Battice), 1949-, Ibrahim, Essam

Format:

Call Number

HF5415.135 W47 2010

Edition

2nd ed.

Publication Date

2010

ISBN

9780199556601

Available:
Holds:
Copies:

SD_ILS:782931

6.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2009

Edition

9th ed

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381008

Available:
Holds:
Copies:

SD_ILS:275493

7.

Cover image for Strategic marketing : an introduction

Strategic marketing : an introduction

by

Proctor, Tony

Author

Proctor, Tony

Format:

Call Number

HF5415.135 P76 2008

Edition

2nd ed.

Publisher

Routledge,

Publication Date

2008

ISBN

9780415458160

Available:
Holds:
Copies:

SD_ILS:331004

8.

Cover image for Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'

Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'

Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'

by

Soffri Yussof

Author

Soffri Yussof

Format:

Call Number

CP 017226 ra

Publication Date

2007

Full text thesis via UTM-IR

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2007

Available:
Holds:
Copies:

SD_ILS:566614

9.

Cover image for Strategic marketing planning

Strategic marketing planning

Strategic marketing planning

by

Reed, Peter

Author

Reed, Peter

Format:

Call Number

CP 016401

Edition

2nd ed.

Publisher

Cengage Learning Australia,

Publication Date

2007

Available:
Holds:
Copies:

SD_ILS:597577

10.

Cover image for Strategic marketing planning

Strategic marketing planning

by

Reed, Peter

Author

Reed, Peter

Format:

Call Number

HF5415.135 R33 2007

Edition

2nd ed.

Publisher

Cengage Learning Australia,

Publication Date

2007

ISBN

9780170128650

Available:
Holds:
Copies:

SD_ILS:324984

11.

Cover image for Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'

Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'

Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'

by

Soffri Yussof

Author

Soffri Yussof, Othman Ibrahim

Format:

Call Number

HF5415.125 S63 2007

Publisher

Universiti Teknologi Malaysia,

Publication Date

2007

Full text thesis via UTM-IR

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2007

Available:
Holds:
Copies:

SD_ILS:137784

12.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2006

Edition

8th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072966343

Available:
Holds:
Copies:

SD_ILS:423510

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