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5 Results Found

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Services, marketing and management

Gilmore, Audrey

Author

Gilmore, Audrey

Format:

Call Number

HF5415.123 G54 2003

Publisher

Sage Pub.,

Publication Date

2003

ISBN

9780761941576

Available:
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Handbook of services marketing and management

Swartz, Teresa A.

Author

Swartz, Teresa A., Iacobucci, Dawn

Format:

Call Number

HD9980.5 H36 2000

Publisher

Sage Publications,

Publication Date

2000

ISBN

9780761916123

Available:
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Innovations in services marketing and management : strategies for emerging economies

Goyal, Anita, 1972-, editor

Author

Goyal, Anita, 1972-, editor

Format:

Call Number

HD9980.5 I56 2014 f

Publisher

Business Science Reference, an imprint of IGI Global,

Publication Date

2014

ISBN

9781466646711

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Service management effectiveness : balancing strategy, organization and human resources, operations and marketing

Bowen, David E.

Author

Bowen, David E., Chase, Richard B., Cummings, Thomas G.

Format:

Call Number

HD9980.5 B68 1990

Publisher

Jossey-Bass,

Publication Date

1990

ISBN

9781555422226

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Interactive services marketing

Fisk, Raymond P.

Author

Fisk, Raymond P., Grove, Stephen J. (Stephen John), 1950-, John, Joby, 1957-

Format:

Call Number

HD9980.5 F574 2004

Edition

2nd ed.

Publisher

Houghton Mifflin,

Publication Date

2004

ISBN

9780618312849

Available:
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