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Subject: Service industries -- Marketing

Author

(3)

Gronroos, Christian

(2)

Lovelock, Christopher

(2)

Fisk, Raymond P.

(1)

Gilmore, Audrey

(1)

Goyal, Anita, 1972-, editor

(1)

Grove, Stephen J. (Stephen John), 1950-

(1)

Iacobucci, Dawn

(1)

John, Joby, 1957-

(1)

Lovelock, Christopher H.

(1)

McDonald, Malcolm H. B.

(1)

(1)

Swartz, Teresa A.

(1)

Language

(10)

Format

(10)

Material Type

Open Access Book

Subject

Customer services -- Marketing

(4)

Marketing -- Management

(4)

Service industries -- Management

(4)

Professions -- Marketing

(3)

Customer services

(2)

Customer services -- Management

(1)

Marketing -- Mangement -- Case studies

(1)

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1.

Cover image for Services, marketing and management

Services, marketing and management

by

Gilmore, Audrey

Author

Gilmore, Audrey

Format:

Call Number

HF5415.123 G54 2003

Publisher

Sage Pub.,

Publication Date

2003

ISBN

9780761941576

Available:
Holds:
Copies:

SD_ILS:337559

2.

Cover image for Handbook of services marketing and management

Handbook of services marketing and management

by

Swartz, Teresa A.

Author

Swartz, Teresa A., Iacobucci, Dawn

Format:

Call Number

HD9980.5 H36 2000

Publisher

Sage Publications,

Publication Date

2000

ISBN

9780761916123

Available:
Holds:
Copies:

SD_ILS:167870

3.

Cover image for Innovations in services marketing and management : strategies for emerging economies

Innovations in services marketing and management : strategies for emerging economies

by

Goyal, Anita, 1972-, editor

Author

Goyal, Anita, 1972-, editor

Format:

Call Number

HD9980.5 I56 2014 f

Publisher

Business Science Reference, an imprint of IGI Global,

Publication Date

2014

ISBN

9781466646711

Available:
Holds:
Copies:

SD_ILS:841270

4.

Cover image for Service management and marketing : customer management in service competition

Service management and marketing : customer management in service competition

by

Gronroos, Christian

Author

Gronroos, Christian

Format:

Call Number

HD9980.5 G76 2007

Edition

3rd ed.

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780470028629

Available:
Holds:
Copies:

SD_ILS:283624

5.

Cover image for Service management and marketing : managing the moments of truth in service competition

Service management and marketing : managing the moments of truth in service competition

Service management and marketing : managing the moments of truth in service competition

by

Gronroos, Christian

Author

Gronroos, Christian

Format:

Call Number

HD9980.5 G76 1990

Publisher

Lexington Books,

Publication Date

1990

ISBN

9780669200355

Available:
Holds:
Copies:

SD_ILS:466253

6.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Author

Lovelock, Christopher H., Wirtz, Jochen

Format:

Call Number

HF5415.13 L68 2007

Edition

6th ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2007

ISBN

9780131875524

Available:
Holds:
Copies:

SD_ILS:231123

7.

Cover image for Interactive services marketing

Interactive services marketing

by

Fisk, Raymond P.

Author

Fisk, Raymond P., Grove, Stephen J. (Stephen John), 1950-, John, Joby, 1957-

Format:

Call Number

HD9980.5 F574 2004

Edition

2nd ed.

Publisher

Houghton Mifflin,

Publication Date

2004

ISBN

9780618312849

Available:
Holds:
Copies:

SD_ILS:388660

8.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher

Author

Lovelock, Christopher, Wirtz, Jochen

Format:

Call Number

HF5415.13 L68 2004

Publisher

Pearson/Prentice Hall,

Publication Date

2004

ISBN

9789810676919

Available:
Holds:
Copies:

SD_ILS:280047

9.

Cover image for Services marketing in Asia : a case book

Services marketing in Asia : a case book

Services marketing in Asia : a case book

by

Lovelock, Christopher

Author

Lovelock, Christopher, Wirtz, Jochen

Format:

Call Number

HF5415.13 L683 2004

Publisher

Pearson/Prentice Hall,

Publication Date

2004

ISBN

9789810676919

Available:
Holds:
Copies:

SD_ILS:309610

10.

Cover image for Marketing planning for services

Marketing planning for services

by

McDonald, Malcolm H. B.

Author

McDonald, Malcolm H. B., Payne, Adrian

Format:

Call Number

HF5415.13 .M335 1996

Publisher

Butterworth-Heinemann,

Publication Date

1996

ISBN

9780750630221

Available:
Holds:
Copies:

SD_ILS:453612

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