The relationship between influence of consumption value on user behavioral intention toward an alternative product : Case study on Daun Manis

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1 computer disc (1 text files) : CD-ROM, PDF ; 12 cm in pocket enclosure (14 cm)

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Also available in printed version : HF5415.32 S583 2017 raf

Supervisor : Pn. Norzaidahwati Zaidin

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

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