Cover image for The bright stuff : how innovative people and technology can make the old economy new
Title:
The bright stuff : how innovative people and technology can make the old economy new
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Publication Information:
London : Pearson Education, 2002
ISBN:
9780273656487

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30000004593871 HD53 D45 2002 Open Access Book Book
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Summary

Summary

The real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business.


Author Notes

Arnoud De Meyer is the Akzo Nobel Fellow in Strategic Management and Dean of the Asia Campus at INSEAD. His research interests include international R&D strategy, manufacturing strategy and Internet-enabled innovation
Soumitra Dutta is the Roland Berger Chaired Professor of E-Business and Information Technology and Dean of Technology and E-Learning at INSEAD. His research interests include electronic commerce, Internet-based learning and process reengineering
Sandeep Srivastava is the co-founder and CEO of IYCWorld.com, an Application Service Provider in India. He has an MBA from INSEAD. Previously he was an IT entrepreneur and worked for IT companies in India and Saudi Arabia


Table of Contents

List of figuresp. ix
List of tablesp. x
Prefacep. xi
Part I Setting the stagep. 1
1 The fateful crashp. 3
2 The bright stuff!p. 25
Part II Exploring the case studiesp. 43
3 The genetic power: Charles Schwab, E*TRADE, and Merrill Lynchp. 45
4 The simple truth: Wal-Mart, Amazon.com, and Barnes & Noblep. 65
5 Goliath and David? GM and Auto-By-Telp. 83
Part III Learning from the pastp. 103
6 Innovation: lessons from the past reinforced?p. 105
7 Innovation as strategyp. 127
Part IV Defining the imperativesp. 139
8 Co-creation?p. 141
9 E-nfrastructurep. 167
10 Perpetual metamorphosisp. 191
11 Institutionalizing knowledgep. 211
Part V Preparing for actionp. 233
12 The backpackp. 235
Indexp. 245