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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010138346 | HE7604 T73 2006 | Open Access Book | Book | Searching... |
Searching... | 30000010088052 | HE7604 T73 2006 | Open Access Book | Book | Searching... |
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Summary
Summary
The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers.
Thisnbsp;volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers.
The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.
Table of Contents
Preface |
Introduction |
Part 1 Technology and Infrastructure ModelsT.X. Brown |
How Can Anyone Afford Mobile Wireless Mass Media ContentM. Meckel |
Always-On Demand--The Digital Future of CommunicationK. Goldhammer |
On the Myth of ConvergenceJ. Lawrence |
Automotive Telematics: Is It Time for a Renaissance or an Obituary? |
Part 2 Content ModelsB.M. Compaine |
Are There Content Models for the Wireless WorldJ. Kelly |
Design Strategies for Future Wireless ContentJ.V. Pavlik and S. McIntosh |
Mobile News Design and DeliveryV. Feldmann |
Mobile Peer-to-Peer Content and Community ModelsJ. Carey |
Content and Services for Next Generation Wireless Networks |
Part 3 Business ModelsB. Thorngren |
Profitable at Any SpeedC.F. Maitland |
Mobile Commerce Business Models and Network FormationJ. Alleman and C. Swann |
Mobile Communications Business Model in the United StatesS.M. Chan-Olmsted and B-H. Chang |
Mobile Wireless Strategy of Media Firms: Examining the Wireless Diversification Patterns of Leading Global Media Conglomerates |
Part 4 Policy ModelsY. Benkler |
Exclusive Rights in Information and Mobile Wireless Mass MediaK.R. Carter |
3G or Not 3G: The WiFi Walled GardenJ. Liebenau |
Emergency Communication Needs: Mobile ContentE.M. Noam |
Access of Content to Mobile Wireless: Opening the "Walled Airwave" |
Part 5 OutlookJ. Groebel |
Mobile Mass Media: A New Age for Consumers, Business, and Society? |