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Cover image for PRODUCT MANAGEMENT & STRATEGY
Title:
PRODUCT MANAGEMENT & STRATEGY
Personal Author:
Lehmann, Donald R., author
Edition:
4th. edition
Physical Description:
xvi, 384 pages : illustrations ; 26 cm.
ISBN:
9789675771170
Subject Term:
Product management

Marketing -- Management
Added Author:
Winer, Russell S.,

Shamsul Baharin Saihani,

Mohd. Kamal Mohammad Noor,

Azreen Joanna Abdul,

Nik Mohd. Hazrul Nik Hashim,

Syed Shah Alam,

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 30000010356708 HF5415.15 L44 2010 Open Access Book Gift Book
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