Title:
Life's a pitch ... : how to be businesslike with your emotional life and emotional with your business life
Personal Author:
Publication Information:
London : Bantam Press, 2007
ISBN:
9780593056431
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010135764 | HF5386 B39 2007 | Open Access Book | Book | Searching... |
Searching... | 30000010135763 | HF5386 B39 2007 | Open Access Book | Book | Searching... |
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Summary
Summary
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. This book offers a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism to prepare you for success. It tells you how to handle human transactions.
Author Notes
Roger Mavity is the chairman of one of the UK's largest financial PR companies and former owner of an advertising agency, with a history of successful corporate pitches behind him.
Stephen Bayley is a celebrated spokesperson on design, and consults for such companies as Ford and Coca-Cola.
