Cover image for Product innovation : idea to exploitation
Title:
Product innovation : idea to exploitation
Personal Author:
Publication Information:
Chichester : John Wiley, 1989
ISBN:
9780471921691

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30000000465140 HF5415.153.B73 1989 Open Access Book Book
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Summary

Summary

Explains how to develop your new idea or product into a marketable form, providing information on all aspects of the development process, from design through prototype, patent and commercial development. Includes inside tips on how to negotiate your product successfully with large and small companies.