Title:
Marketing and design management
Personal Author:
Publication Information:
London : Thomson, 1997
ISBN:
9781861521736
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005165588 | HF5415.15 B78 1997 | Open Access Book | Advance Management | Searching... |
On Order
Summary
Summary
This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
