Brand warfare : 10 rules for building the killer brand :lessons for new and old economy players

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Publication Information:

New York : McGraw-Hill, 2001

ISBN:

9780071362931

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Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010029542	HD69.B7 D34 2001	Open Access Book	Book	Searching... Unknown