Title:
New product and services development
Series:
Sage library in business and management
Publication Information:
Thousand Oaks, CA : SAGE Publications, 2011
Physical Description:
4 v. ; 24 cm.
ISBN:
9780857020536
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010253274 | HF5415.153 N49 2011 v.1 | Open Access Book | Book | Searching... |
Searching... | 30000010253273 | HF5415.153 N49 2011 v.2 | Open Access Book | Book | Searching... |
Searching... | 30000010253272 | HF5415.153 N49 2011 v.3 | Open Access Book | Book | Searching... |
Searching... | 30000010253271 | HF5415.153 N49 2011 v.4 | Open Access Book | Book | Searching... |
Searching... | 30000010293476 | HF5415.153 N49 2011 v.1 | Open Access Book | Book | Searching... |
Searching... | 30000010293477 | HF5415.153 N49 2011 v.2 | Open Access Book | Book | Searching... |
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Summary
Summary
Edited by one of the world′s leading authorities in the area, New Product and Services Development , a four-volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.
Volume 1: Innovating New Products and Services: The Dimensions of Innovations
Volume 2: Orienting the Firm for Promoting Innovations: The Dimensions of Innovations
Volume 3: Organizing to Innovate: Adapting the Firm to Innovate
Volume 4: Launching New Products and Services: Marketing Innovations Effectively
Table of Contents
| Volume 1 Innovating New Products and Services: The Dimensions of Innovations |
| Part 1 Technological Dimensions |
| Innovation: Mapping the winds of creative destructionJ. William Abernathy and Kim B. Clark |
| Explaining the Attacker's Advantage: Technological paradigms, organizational dynamics, and the value networkM. Clayton Christensen and Richard S. Rosenbloom |
| On the Definition and Measurement of Technological DiscontinuitiesEllinor Ehrnberg |
| a Structural Approach to Assessing Innovation: Construct development of innovation locus, type, and characteristicsHubert Gatignon and Michael L. Tushman and Wendy Smith and Philip Anderson |
| Degrees of Product InnovationDonald F. Heany |
| Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the photolithographic alignment equipment industryRebecca Henderson |
| Architectural Innovation: The reconfiguration of existing product technologies and the failure of established firmsRebecca M. Henderson and Kim B. Clark |
| Toward a General Modular Systems Theory and its Application to Interfirm Product ModularityMelissa A. Schilling |
| Unraveling the Process of Creative Destruction: Complementary assets and incumbent survival in the typesetter industryMary Tripsas |
| Dominant Designs, Technology Cycles, and Organizational OutcomesMichael L Tushman and Johann P. Murmann |
| Technological Discontinuities and Organizational EnvironmentsMichael Tushman and Philip Anderson |
| Part 2 Market-Based Dimensions |
| Attributes of Innovations as Factors in DiffusionFrederick C. Fliegel and Joseph E. Kivlin |
| Innovativeness, Novelty Seeking, and Consumer CreativityElizabeth C. Hirschman |
| Purchase Intentions and the Dimensions of Innovation: An exploratory modelSusan L. Holak and Donald R. Lehmann |
| Exploring the Consumer Decision Process in the Adoption of Solar Energy SystemsDuncan G. Labay and Thomas C. Kinnear |
| Perceived Innovation Attributes as Predictors of InnovativenessLyman E. Ostlund |
| New Product Adoption and DiffusionEverett M. Rogers |
| Volume 2 Orienting The Firm For Promoting Innovations: Establishing a Culture of Innovations |
| Part 1 Strategic and Market Orientation |
| Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: a quadrad analysisRohit DeshpandÃ(c) and John U. Farley and Frederick E. J. Webster |
| Strategic Orientation of the Firm and New Product PerformanceHubert Gatignon and Jean-Marc Xuereb |
| Creating a Market Orientation: a longitudinal, multifirm, grounded analysis of cultural transformationGary F. Gebhardt and Gregory S. Carpenter and John F. Sherry |
| Market Orientation: Antecedents and consequencesBernard J. Jaworski and Ajay K. Kohli |
| Markor: a measure of market orientationAjay K. Kohli and Bernard J. Jaworski and Ajith Kumar |
| The Effect of a Market Orientation on Business ProfitabilityJohn C. Narver and Stanley F. Slater |
| Does Competitive Environment Moderate the Market Orientation-Performance Relationship?Stanley F. Slater and John C. Narver |
| Part 2 Role of Management |
| The Influence of Top Management Team Functional Diversity on Strategic Orientations: The moderating role of environmental turbulence and Inter functional coordinationSeigyoung Auh and Bulent Menguc |
| Conflict, Leadership, and Market OrientationBulent Menguc and Seigyoung Auh |
| Understanding the Marketing Department's Influence within the FirmPeter C. Verhoef and Peter S. H. Leeflang |
| Managing the Future: CEO attention and innovation outcomesManijt S. Yadav and Jaideep C. Prabhu and Rajesh K. Chandy |
| Part 3 Managing Capabilities |
| Absorptive Capacity: a new perspective on learning and innovationWesley M. Cohen and Daniel A. Levinthal |
| Success in High-Technology Markets: Is marketing capability critical?Shantanu Dutta and Om Narasimhan and Surendra Rajiv |
| Organizational Market Information Processes: Cultural antecedents and new product outcomesChristine Moorman |
| The Contingency Value of Complementary Capabilities in Product DevelopmentChristine Moorman and Rebecca J. Slotegraaf |
| Volume 3 Organizing to Innovate: Adapting The Firm to Innovate |
| Part 1 Fostering Creativity in the Firm |
| Past Success and Creativity Over Time: a study of inventors in the hard disk drive industryPino G. Audia and Jack A. Goncalo |
| The Use of Visual Mental Imagery in New Product DesignDarren W. Dahl and Amitava Chattopadhyay and Gerald J. Gorn |
| The Influence and Value of Analogical Thinking during New Product IdeationDarren W. Dahl and Page Moreau |
| Toward Identifying the Inventive Templates of New Products: a channelled ideation approachJacob Goldenberg and David Mazursky and Sorin Solomon |
| The Impact of Organizational Memory on New Product Performance and CreativityChristine Moorman and Anne S. Miner |
| Part 2 Getting the Customer Involved |
| The Voice of the CustomerAbbie Griffin and John R. Hauser |
| Performance Assessment of the Lead User Idea-Generation Process for New Product DevelopmentGary L. Lilien and Pamela D. Morrison and Kathleen Searls and Mary Sonnack and Eric Von Hippel |
| Customers as Innovators: a New Way to Create ValueStefan Thomke and Eric von Hippel |
| Lead Users: a source of novel product conceptsEric von Hippel |
| Part 3 New Product Teams |
| The Comparative Advantage of X-TeamsDeborah Ancona and Henrik Bresman and Katrin Kaeufer |
| Patterns of Communication among Marketing, Engineering and Manufacturing: a comparison between two new product teamsAbbie Griffin and John R. Hauser |
| Cross-Functional Project Groups in Research and New Product Development: Diversity, communications, job stress, and outcomesRobert T. Keller |
| The Effects of R&D Team Co-Location on Communication Patterns Among R&D, Marketing, and ManufacturingDen B. Van and Rudy K. Moenaert |
| Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: a four-culture comparisonJinhong Xie and X. M. Song and Anne Stringfellow |
| Part 4 When to Forge Alliances? |
| Asymmetric New Product Development Alliances: Win-win or win-lose partnerships?Kartik Kalaignanam and Venkatesh Shankar and Rajan Varadarajan |
| Organizational Trust and Interfirm Cooperation: An examination of horizontal versus vertical alliancesAric Rindfleisch |
| Technology Development Mode: a transaction cost conceptualizationThomas S. Robertson and Hubert Gatignon |
| Volume 4 Launching New Products and Services: Marketing Innovations Effectively |
| Part 1 Branding and Brand Extension |
| Consumer Evaluations of Brand ExtensionsDavid A. Aaker and Kevin L. Keller |
| The Effects of Sequential Introduction of Brand ExtensionsKevin L. Keller and David A. Aaker |
| Stock Market Reactions to Brand Extension Announcements: The effects of brand attitudeVicki Lane and Robert Jacobson |
| Part 2 Looking Ahead to New Product Acceptance and Diffusion |
| Sociometric Location and Innovativeness: Reformulation and extension of the diffusion modelMarshall H. Becker |
| Social Contagion and Innovation: Cohesion versus structural equivalenceRonald S. Burt |
| An Empirical Comparison of New Product Trial Forecasting ModelsBruce G. S. Hardie and Peter S. Fader and Michael Wisniewski |
| a Meta-Analysis of Applications of Diffusion ModelsFareena Sultan and John U. Farley and Donald R. Lehmann |
| Medical Innovation Revisited: Social contagion versus marketing effortVan den Bulte and Gary L. Lilien |
| Part 3 Anticipating Competitors' Reactions |
| Competitive Reactions to Market Entry: Explaining Interfirm DifferencesHubert Gatignon and Erin Anderson and Kristiaan Helsen |
| Retaliatory Behavior to New Product EntrySabine Kuester and Christian Homburg and Thomas S. Robertson |
| Proactive and Reactive Product Line Strategies: Asymmetries between market leaders and followersVenkatesh Shankar |
| Part 4 Marketing Pre-Launch: Announcing the Innovation |
| New Production Preannouncing Behavior: a market signaling studyJehoshua Eliashberg and Thomas S. Robertson |
| Modeling the Impact of Product Preannouncements in the Context of Indirect Network ExternalitiesEmmanuelle Nagard-Assayag and Delphine Manceau |
| New Product Preannouncements and Shareholder Value: Don't make promises you can't keepAlina Sorescu and Venkatesh Shankar and Tarun Kushwaha |
