Title:
Eating the big fish : how challenger brands can compete against brand leaders
Personal Author:
Publication Information:
New York : J Wiley, 1998
ISBN:
9780471242093
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000005178144 | HF5415.15 M66 1998 | Open Access Book | Advance Management | Searching... |
Searching... | 30000005173350 | HF5415.15 M66 1998 | Open Access Book | Advance Management | Searching... |