Cover image for Eating the big fish :  how challenger brands can compete against brand leaders
Title:
Eating the big fish : how challenger brands can compete against brand leaders
Personal Author:
Publication Information:
New York : J Wiley, 1998
ISBN:
9780471242093

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30000005178144 HF5415.15 M66 1998 Open Access Book Advance Management
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30000005173350 HF5415.15 M66 1998 Open Access Book Advance Management
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