Title:
Innovation Heroes : Understanding Customers as a Valuable Innovation Resource
Personal Author:
Series:
Series on technology management ; Volume 31
Physical Description:
xi, 291 pages : illustrations ; 24 cm.
ISBN:
9781786345363
Abstract:
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010371993 | HF5415.5 S39 2018 | Open Access Book | Book | Searching... |