Cover image for Innovation Heroes : Understanding Customers as a Valuable Innovation Resource
Title:
Innovation Heroes : Understanding Customers as a Valuable Innovation Resource
Personal Author:
Series:
Series on technology management ; Volume 31
Physical Description:
xi, 291 pages : illustrations ; 24 cm.
ISBN:
9781786345363
Abstract:
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.
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30000010371993 HF5415.5 S39 2018 Open Access Book Book
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