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Cover image for Powerful products : strategic management of successful new product development
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Cover image for New food product development : from concept to marketplace
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Cover image for Innovation, product development and commercialization : case studies and key practices for market leadership
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Cover image for Bringing your product to market ... in less than a year : fast-track approaches to cashing in on your great idea
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Cover image for Launch it! : how to turn good ideas into great products that sell
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Cover image for Strategic technology management : building bridges between sciences, engineering and business management
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Cover image for Market-oriented technology management : innovating for profit in entrepreneurial times