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Searching... | 30000004261529 | HF5415.15 B38 2000 | Open Access Book | Book | Searching... |
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Summary
Summary
"Faster, cheaper, better". That's been the mantra of business for decades -- in just that order -- with the "better" part all but obliterated by "faster and cheaper".
According to authors Bean and Radford, it's time for manufacturers to put the emphasis on the "better" -- because it's better products, not just cheaper ones, that will be the key to success in the coming millennium. Companies that want to shine in the twenty-first century will provide more new, exciting, innovative, and cost-effective products than ever before.
In Powerful Products, Bean and Radford offer readers a thoroughly researched product development process that guarantees success virtually every time. With this winning formula, readers will learn to: develop a workable and specific market segmentation model that is used to target new products -- create a product development strategy that is in alignment with the goals and strategies of the company -- achieve consistent, repeatable product success, and more.
Table of Contents
| Preface | p. vii |
| Acknowledgments | p. xi |
| 1. Strategic Product Development | p. 1 |
| 2. The Genesis of New Products | p. 19 |
| 3. Strategic Opportunities and Responsibilities | p. 33 |
| 4. A Strategic Understanding of Customer Needs | p. 51 |
| 5. Product Development and Corporate Culture | p. 69 |
| 6. The New Product Decision Screen | p. 85 |
| 7. Staffing the Development Activity | p. 97 |
| 8. Managing Existing Products and Markets | p. 109 |
| 9. Analyzing New Product Opportunities | p. 125 |
| 10. Planning the Proactive Product Development System: The Principles behind the Action | p. 153 |
| 11. Creating the Proactive Product Development System | p. 167 |
| 12. Experimentation and Rapid Prototyping | p. 195 |
| 13. From Pilot Production to Product Retirement: Managing the Post-Product Development Process | p. 213 |
| 14. Implementing Strategic Product Development | p. 229 |
| Appendix I. New Product Decision Screen | p. 237 |
| Appendix II. Strategic Plan Format | p. 243 |
| Bibliography | p. 261 |
| Index | p. 265 |
