Cover image for New product and brand management : marketing engineering applications
Title:
New product and brand management : marketing engineering applications
Personal Author:
Edition:
2nd ed.
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, 2003
ISBN:
9780130084644
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30000010069079 HF5415.I53 L54 2003 Open Access Book Book
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