Title:
Transcultural marketing for incremental and radical innovation
Series:
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Physical Description:
xxvii, 560 pages: illustrations; 29 cm.
ISBN:
9781466647497
9781466647503
9781466647510
General Note:
"Premier Reference Source"--Cover
Abstract:
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"-- Provided by publisher
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010336415 | HF5415 T73 2014 f | Open Access Book | Folio Book | Searching... |
