Search Results for New products -- Marketing

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23 Results Found

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Design and marketing of new products

Urban, Glen L.

Author

Urban, Glen L., Hauser, John R.

Format:

Call Number

HF5415.15 U72 1993

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

1993

ISBN

9780132015677

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Marketing decisions for new and mature products

Hisrich, Robert D.

Author

Hisrich, Robert D., Peters, Michael P.

Format:

Call Number

HF5415.H54 1991

Edition

2nd ed

Publisher

Macmillan International Pub. Group,

Publication Date

1991

ISBN

9780675206471

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Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services

Kawasaki, Guy

Author

Kawasaki, Guy, Moreno, Michele

Format:

Call Number

HF5415.153 K38 1999

Publisher

HarperBusiness,

Publication Date

1999

ISBN

9780887309960

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Engineering innovative products : a practical experience

Woods, Roger, 1963-, editor

Author

Woods, Roger, 1963-, editor, Raerty, Karen, editor, Hermon, John Paul, editor, Murphy, Julian, 1980-, editor

Format:

Call Number

TS170 W66 2014

Publisher

John Wiley & Sons Inc.,

Publication Date

2014

ISBN

9781118757734

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Creating breakthrough products : revealing the secrets that drive global innovation

Cagan, Jonathan, 1961-

Author

Cagan, Jonathan, 1961-, Vogel, Craig M.

Format:

Call Number

HF5415.153 C34 2013

Edition

2nd ed.

Publisher

FT Press,

Publication Date

2013

ISBN

9780133011425

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Hidden in plain sight : how to create extraordinary products for tomorrow's customers

Chipchase, Jan, author

Author

Chipchase, Jan, author, Steinhardt, Simon, author

Format:

Call Number

HF5415.2 C45 2013

Edition

First edition.

Publisher

HarperBusiness,

Publication Date

2013

ISBN

9780062125699

Available:
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New product and services development

Gatignon, Hubert

Author

Gatignon, Hubert

Format:

Call Number

HF5415.153 N49 2011 v.1

Publisher

SAGE Publications,

Publication Date

2011

ISBN

9780857020536

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Driving forces behind product development : electrical and electronic firms

Nurainie Sidek, 1988- author

Author

Nurainie Sidek, 1988- author, Noraini Abu Talib, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1263 N87 2011 raf

Publication Date

2011

Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2011

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Driving forces behind product development : electrical and electronic firms

Nurainie Sidek, 1988- author

Author

Nurainie Sidek, 1988- author, Noraini Abu Talib, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

CP 058027 ra

Publication Date

2011

Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2011

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10.

Knowledge management for process, organizational and marketing innovation : tools and methods

O'Brien, Emma

Author

O'Brien, Emma, Clifford, Seamus, Southern, Mark, 1967-

Format:

Call Number

HD30.2 K5644 2010 f

Publisher

Information Science Reference,

Publication Date

2010

ISBN

9781615208296

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11.

An integrated approach to new food product development

Moskowitz, Howard R.

Author

Moskowitz, Howard R., Saguy, Israel, 1946-, Straus, Tim

Format:

Call Number

TX367 I57 2009

Publisher

CRC Press,

Publication Date

2009

ISBN

9781420065534

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12.

Do you matter? : how great design will make people love your company

Brunner, Robert, 1958-

Author

Brunner, Robert, 1958-, Emery, Stewart, 1941-

Format:

Call Number

TS171 B78 2009

Publisher

FT Press,

Publication Date

2009

ISBN

9780137142446

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