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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010293779 | HD62.7 T667 2011 | Open Access Book | Book | Searching... |
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Summary
Summary
Lessons in applying passion and perseverance from prominent entrepreneurs
In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples.
Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book:
Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expertSmall Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.
Author Notes
MATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded YoungEntrepreneur.com, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit www.SmallBusinessBigVision.com.
Table of Contents
| Foreword | p. xi |
| Preface | p. xvii |
| Acknowledgments | p. xxi |
| Permissions | p. xxii |
| Introduction | p. 1 |
| Why You Need This Book and Why You Need a Big Vision | p. 1 |
| Our Story | p. 3 |
| Chapter 1 The Importance of Having BIG Vision | p. 9 |
| Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC | p. 13 |
| Fuel Your Fire with Passion and Perseverance | p. 16 |
| Entrepreneurial Profile: Siamak Taghaddos and David Hauser of Grasshopper Group | p. 22 |
| Chapter 2 Rethinking Your Business Plan | p. 25 |
| The One-Page Business Plan | p. 29 |
| Entrepreneurial Profile: Brent Oxley of HostGator.com | p. 35 |
| The Finance-Centered Plan | p. 38 |
| Entrepreneurial Profile: Brock Blake of FundingUniverse | p. 46 |
| Chapter 3 Investors Out-Collaborators In! | p. 51 |
| Investors: A Question of Need versus Want | p. 54 |
| Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media | p. 58 |
| When Your Needs Call for Investors | p. 62 |
| Collaboration Is Key | p. 63 |
| An Advisory Board as a Replacement for Investors | p. 65 |
| Entrepreneurial Profile: Anita Campbell of Small Business Trends and BizSugar.com | p. 69 |
| Chapter 4 Hiring Employees: The Good, the Bad, and the Alternatives | p. 77 |
| The Magic of Leveraging Your Time | p. 79 |
| The Downside of Hiring Employees | p. 80 |
| Entrepreneurial Profile: Ali Brown of Ali International | p. 83 |
| The Best of Both Worlds | p. 89 |
| How to Find the Best Outsourced Workers | p. 94 |
| Entrepreneurial Profile: Daven Michaels of 123Employee.com | p. 96 |
| Chapter 5 Laser-Sighted Marketing through Social Media | p. 101 |
| The Magic of Social Media Marketing | p. 106 |
| Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV | p. 108 |
| Four Keys to Social Media Marketing Success | p. 111 |
| Entrepreneurial Profile: Mike Roberts of SpyFu.com | p. 123 |
| Chapter 6 From Entrepreneur to Icon: Achieving Expert Status | p. 129 |
| Embracing Your Expertise | p. 132 |
| Building Your Information Empire | p. 133 |
| Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group | p. 139 |
| Chapter 7 The Socially Responsible Entrepreneur: It's Not Always about You | p. 143 |
| Social Entrepreneurship Is True Entrepreneurship | p. 146 |
| Entrepreneurial Profile: Adam Braun of Pencils of Promise | p. 148 |
| Sustainability Is the New Bottom Line | p. 151 |
| Entrepreneurial Profile: Scott Harrison of charity: water | p. 155 |
| Chapter 8 Pulling a 180: The Business Turnaround | p. 159 |
| Flexibility Allows for Transformation | p. 162 |
| Entrepreneurial Profile: Matt Mickiewicz of SitePoint and 99designs | p. 167 |
| What to Do Before You Give Up | p. 171 |
| Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur | p. 177 |
| Afterword | p. 183 |
| Resources | p. 187 |
| Epigraph Sources | p. 195 |
| Index | p. 197 |
