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Summary
Summary
Logistics and fulfillment management is unglamorous, complex and expensive, but it is one of the primary factors determining whether an e-business will be profitable. Many enterprises (large and small) rush into the e-business model without adequate consi
Author Notes
Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book . She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.
Table of Contents
Acknowledgment | |
Preface | p. 1 |
Introduction | p. 3 |
Chapter 1 Setting the Stage | p. 7 |
Defining E-business | p. 15 |
E-business Fulfillment | p. 17 |
You Built It, They Came--Now What? | p. 18 |
An Unbeatable Partnership | p. 19 |
B2B | p. 22 |
E-Tail | p. 23 |
For Some E-Tailers it was Easy | p. 24 |
An In-House LFMS | p. 25 |
Outsourcing LFM | p. 27 |
Technology | p. 29 |
Globalization | p. 30 |
Chapter 2 Making the Move: E-Business Infrastructure | p. 33 |
The Case for E-Business | p. 39 |
The Other Side of the Coin | p. 40 |
E-Business Strategy | p. 41 |
The Logistics and Fulfillment Challenge | p. 42 |
E-tail Model | p. 44 |
B2B Model | p. 44 |
Internal Operations | p. 45 |
Technology Caveats | p. 46 |
Adopting a Logistics and Fulfillment Model | p. 46 |
Cardboard Boxes vs Pallets | p. 48 |
The 3Rs and Then Some | p. 49 |
The Time is Now | p. 51 |
Chapter 3 Adopting a B2B Model | p. 53 |
An Effective Strategy | p. 55 |
Alternative Solutions | p. 58 |
E-Marketplaces Might Be the Answer | p. 60 |
The ASP Solution | p. 66 |
The Full Monty (In-House Solution) | p. 71 |
Why Go B2B? Revenue Growth | p. 71 |
Manufacturing Challenges | p. 73 |
Supply Management | p. 74 |
Convincing the Value chain | p. 76 |
Security | p. 78 |
The Trickle-Down Effect | p. 79 |
Return on Investment | p. 81 |
The Advantages of Integration | p. 81 |
The Right Choice | p. 90 |
Chapter 4 The E-Tailers | p. 93 |
Lessons Learned | p. 94 |
Is the E-Tailer an Endangered Species? | p. 97 |
Post-Transaction Anxiety Disorder | p. 99 |
Educate The Customer--The Reality | p. 100 |
Click-And-Mortars | p. 102 |
Challenges | p. 105 |
Fulfillment | p. 106 |
Let the Customer Do the Walking | p. 109 |
Customer Confidence | p. 110 |
Four Little Steps | p. 112 |
The E-Tailers That Don't Get It | p. 113 |
Lessons Learned | p. 114 |
Chapter 5 The Partners: Outsourcing the Tech | p. 117 |
Tech Partnerships Are A Two-Way-Street | p. 119 |
E-Business Start-Up Challenges | p. 123 |
Specialization Vs. Generalization | p. 124 |
Focus On Technology | p. 125 |
Partner For Success | p. 128 |
Some of the Issues | p. 129 |
Invite That Sales Person In | p. 133 |
Look For Partners in all the Right Places | p. 134 |
Stay Alert And Be Cautious | p. 134 |
One Size Doesn't Fit All | p. 135 |
The Integrator or Solution Provider | p. 137 |
Easing the Move for the Established Enterprise | p. 145 |
Exchange Of Knowledge | p. 152 |
Legacy Systems | p. 154 |
Everyone Wants In On the E-Business Action | p. 159 |
The Vendor Partnership | p. 161 |
The Consulting Firm | p. 163 |
A Tour of the Consultancy Arena | p. 164 |
The Big Five | p. 168 |
Mitigating Outsourcing Risks | p. 174 |
The Search Begins | p. 175 |
Chapter 6 Shipping | p. 177 |
Your Shipping Partner? | p. 179 |
B2B's Shipping Needs | p. 181 |
E-Tail's Size and Weight Issues | p. 185 |
E-Tail Shipping Conundrum | p. 189 |
Shipping Vagaries Affect Sales | p. 190 |
Shipping Options | p. 191 |
Shipping Dilemmas | p. 196 |
Custom Shipping Structure | p. 199 |
"Last Mile" Solutions | p. 201 |
Cost of Shipping | p. 202 |
The Entrepreneur to the Rescue | p. 204 |
Technology | p. 207 |
Handling the Exceptions | p. 209 |
E-Business's Carrier Choices | p. 213 |
Courting the USPS | p. 214 |
UPS and Fedex | p. 216 |
New Shipping Models | p. 217 |
Shipping Lines (The Big Boats) | p. 218 |
They Need It Yesterday | p. 221 |
Thinking In The Box | p. 223 |
Tips | p. 224 |
Chapter 7 Logistics And/or Fulfillment Models | p. 227 |
B2B Buy-Sell Model | p. 231 |
Sell-Side Online Marketplace | p. 232 |
Buy-Side Online Market | p. 232 |
E-Marketplaces | p. 233 |
B2B Sponsored Model | p. 237 |
Manufacturer Model | p. 239 |
Vendor Managed Inventory Model | p. 244 |
Extended Enterprise Model | p. 247 |
Direct Fulfillment Model | p. 249 |
Build-To-Order/Just-In-Time Model | p. 251 |
E-Tail Model | p. 252 |
Pure-Play In-House Model | p. 255 |
Outsourced Model | p. 257 |
Drop-Ship Model | p. 259 |
Click-And-Mortar | p. 261 |
Local Fulfillment Model | p. 262 |
Kiosk Order Model | p. 265 |
Click-To-Bricks | p. 268 |
Same-Day Delivery Model | p. 270 |
Just-In-Time Model | p. 273 |
Converged Model | p. 276 |
Model of the Future? | p. 277 |
Chapter 8 Strategizing and Planning for an Lfms | p. 283 |
Logistics And Fulfillment Goals | p. 284 |
The Questionnaire | p. 285 |
Your LFMS Plan: What's Involved? | p. 295 |
3 Stages of E-Business | p. 296 |
Security | p. 312 |
Specificity in the LFMS Design | p. 314 |
Customized Procurement Processes | p. 314 |
Real-Time Procurement And Forecasting | p. 314 |
E-Tails And Buy-Side B2Bs | p. 315 |
Just-In-Time Logistics | p. 319 |
Click-And-Mortar Synchronization | p. 321 |
LFM Has "Arrived" | p. 323 |
Links With Banks | p. 324 |
Improved Efficiency | p. 325 |
Logistics And Fulfillment Managers | p. 326 |
A Final Few Words | p. 328 |
Chapter 9 Fulfillment: In-House or Outsource? | p. 331 |
Meet the Challenge | p. 334 |
Get the Tech Partners Involved | p. 339 |
Logistics and Fulfillment Experts | p. 340 |
Fulfillment Service Providers | p. 342 |
Taking It In-House | p. 343 |
Upgrading an Existing Warehouse, Distribution or Fulfillment Center | p. 344 |
Technology Issues | p. 360 |
Other In-House Fulfillment Considerations | p. 362 |
Outsourcing | p. 362 |
Some FSP Facts | p. 364 |
Effective Fulfillment Outsourcing | p. 366 |
The Outsourcing Plan | p. 369 |
The Partnership | p. 374 |
Issues Specific to a Small E-Business | p. 375 |
How Much Does It Cost | p. 376 |
The Contract | p. 376 |
Technical Issues | p. 377 |
Drop-Ship | p. 380 |
Outsourcing Wrap-up | p. 383 |
Returns | p. 384 |
Solutions | p. 389 |
The Bottom Line | p. 399 |
Chapter 10 Exploiting Logistics and Fulfillment Technology | p. 403 |
A Balancing Act | p. 409 |
The Big Guns--ERP | p. 410 |
Linking ERP Systems | p. 421 |
Working with ERP Vendors and their Partners | p. 424 |
Best-Of-Breed Vendors | p. 426 |
Linking the LFMS | p. 429 |
E-Commerce Platforms | p. 434 |
Other Software Solutions | p. 437 |
EDI | p. 442 |
The Languages of E-Business | p. 445 |
HTML and HTTP | p. 448 |
Java | p. 449 |
BizTalk | p. 449 |
XML | p. 449 |
CPFR | p. 456 |
An Option | p. 459 |
Tech Musings | p. 463 |
Chapter 11 It's All About the Customer | p. 467 |
Customer Relationships | p. 467 |
The Internet Simplifies Life? | p. 470 |
Managing the Customer Experience | p. 473 |
Time - A Valuable Commodity | p. 473 |
LFMS: Your Map to Great Customer Service | p. 474 |
Customer Service Strategies | p. 481 |
Keep It About the Customer | p. 484 |
Chapter 12 The 3rs go Global | p. 487 |
The Small E-Business Dilemma | p. 489 |
The Servicing (Or Non-Servicing) Of The Global Customer | p. 490 |
The Global Localization Issues | p. 494 |
Global Logistics And Fulfillment | p. 495 |
The Global Enablers | p. 497 |
Global Challenges Hit the Stage Three LFMS | p. 502 |
Traditional Customer Brokers | p. 503 |
Global View | p. 503 |
Conclusion | p. 505 |
Glossary | p. 509 |
Index | p. 531 |