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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010328942 | GV713 B874 2013 | Open Access Book | Book | Searching... |
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Summary
Summary
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed.nbsp;
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Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations.nbsp; Itnbsp;then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy.nbsp; Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
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Author Notes
John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration
Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.
Follow the Editors on Twitter: @JohnBeech @Prof_Chadwick
Table of Contents
Preface |
Section A The Context of Sport |
1 Introduction: the Commercialisation of SportJohn Beech and Simon Chadwick |
2 Governance in SportJohn Beech |
3 Ethics in SportLeon Culbertson and Mike McNamee and Emily Ryall |
4 The Role of the State in SportChris Parker and Alan Barnard |
5 The Economics of Competitive Balance in SportJon Guest |
6 The Impacts of SportRobert Kaspar and Sebastian Kaiser |
Section B Business Functions applied to Sport |
7 Organisational Behaviour in Sport OrganisationsJohn Old |
8 Human Resource Management in SportTerrence Wendell Brathwaite |
9 Branding and Marketing in SportNorm O'Reilly and Ted Graham and Lindsay Rennie |
10 Sports FinanceMichael Barker |
11 Managing small and not-for-profit sports organisationsCameron O'Beirne |
12 Strategy and Environmental Analysis in SportAndy Adcroft |
13 Managing Sport Operations: Quality, Performance and ControlTerri Byers |
14 The Internet, Online Social Networks, and the Fan Digital ExperienceBoris Helleu and Maxence Karoutchi |
Section C Sport Management Issues |
15 Sports and the LawKaren Bill and Simon Gardiner |
16 Sport Event and Facility ManagementDave Arthur |
17 Sport Sponsorship and EndorsementDes Thwaites and Yue Meng |
18 Sport BroadcastingHarry Arne Solberg |
19 Risk Management in SportDominic Elliott |
20 The Sports Betting IndustryDavid Morris |
21 Sports Retailing and MerchandisingLeigh Sparks |
22 Sports Media and PRSteve Dittmore |
23 The Internationalisation of SportSimon Chadwick |
24 Sports Agents and IntermediariesAnna Semens |