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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010114352 | HF5548.2 B874 2006 | Open Access Book | Book | Searching... |
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Summary
Summary
Computational intelligence has a long history of applications to business - expert systems have been used for decision support in management, neural networks and fuzzy logic have been used in process control, a variety of techniques have been used in forecasting and data mining has become a core component of customer relationship management in marketing. While there is literature on this field, it is spread over many disciplines and in many different publications, making it difficult to find the pertinent information in one source. ""Business Applications and Computational Intelligence"" addresses the need for a compact overview of the diversity of applications in a number of business disciplines, and consists of chapters written by leading international researchers. Chapters cover most fields of business, including: marketing, data mining, e-commerce, production and operations, finance, decision-making, and general management. ""Business Applications and Computational Intelligence"" provides a comprehensive review of research into computational intelligence applications in business, creating a powerful guide for both newcomers and experienced researchers.
Author Notes
Kevin Voges is a senior lecturer in Marketing in the Department of Management at the University of Canterbury, New Zealand. Nigel Pope is an associate professor, Marketing at Griffith University, UK.
Table of Contents
Preface | p. vii |
Section I Introduction | |
Chapter I Computational Intelligence Applications in Business: A Cross-Section of the Field | p. 1 |
Chapter II Making Decisions with Data: Using Computational Intelligence within a Business Environment | p. 19 |
Chapter III Computational Intelligence as a Platform for a Data Collection Methodology in Management Science | p. 38 |
Section II Marketing Applications | |
Chapter IV Heuristic Genetic Algorithm for Product Portfolio Planning | p. 55 |
Chapter V Modeling Brand Choice Using Boosted and Stacked Neural Networks | p. 71 |
Chapter VI Applying Information Gathering Techniques in Business-to-Consumer and Web Scenarios | p. 91 |
Chapter VII Web-Mining System for Mobile-Phone Marketing | p. 113 |
Section III Production and Operations Applications | |
Chapter VIII Artificial Intelligence in Electricity Market Operations and Management | p. 131 |
Chapter IX Reinforcement Learning-Based Intelligent Agents for Improved Productivity in Container Vessel Berthing Applications | p. 155 |
Chapter X Optimization Using Horizon-Scan Technique: A Practical Case of Solving an Industrial Problem | p. 185 |
Section IV Data Mining Applications | |
Chapter XI Visual Data Mining for Discovering Association Rules | p. 209 |
Chapter XII Analytical Customer Requirement Analysis Based on Data Mining | p. 227 |
Chapter XIII Visual Grouping of Association Rules by Clustering Conditional Probabilities for Categorical Data | p. 248 |
Chapter XIV Support Vector Machines for Business Applications | p. 267 |
Chapter XV Algorithms for Data Mining | p. 291 |
Section V Management Applications | |
Chapter XVI A Tool for Assisting Group Decision-Making for Consensus Outcomes in Organizations | p. 316 |
Chapter XVII Analyzing Strategic Stance in Public Services Management: An Exposition of NCaRBS in a Study of Long-Term Care Systems | p. 344 |
Chapter XVIII The Analytic Network Process-Dependence and Feedback in Decision-Making: Theory and Validation Examples | p. 360 |
Section VI Financial Applications | |
Chapter XIX Financial Classification Using an Artificial Immune System | p. 388 |
Chapter XX Development of Machine Learning Software for High Frequency Trading in Financial Markets | p. 406 |
Chapter XXI Online Methods for Portfolio Selection | p. 431 |
Section VII Postscript | |
Chapter XXII Ankle Bones, Rogues, and Sexual Freedom for Women: Computational Intelligence in Historial Context | p. 461 |
About the Authors | p. 469 |
Index | p. 478 |