Encyclopaedia of strategic brand management : value creation, sustainability and performance

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Title:

Publication Information:

London, UK : Koros Press, 2012.

Physical Description:

5 v. ; 24 cm.

ISBN:

9781781630822

Subject Term:

Brand name products -- Encyclopedias

Branding (Marketing) -- Management

Added Author:

Miller, Adan.,

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... MJIIT Library	33000000001279	HD69.B7 E53 2012 re v.1	Reference Book	Encyclopedia	Searching... Unknown
Searching... MJIIT Library	33000000001278	HD69.B7 E53 2012 re v.2	Reference Book	Encyclopedia	Searching... Unknown
Searching... MJIIT Library	33000000001277	HD69.B7 E53 2012 re v.3	Reference Book	Encyclopedia	Searching... Unknown
Searching... MJIIT Library	33000000001276	HD69.B7 E53 2012 re v.4	Reference Book	Encyclopedia	Searching... Unknown
Searching... MJIIT Library	33000000001275	HD69.B7 E53 2012 re v.5	Reference Book	Encyclopedia	Searching... Unknown

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Summary

This encyclopaedia provides students with an understanding of the dynamics of brand management, enabling them to engage with the issues that lie within.