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Cover image for Competitive strategy for media firms : strategic and brand management in changing media markets
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Cover image for Why Johnny cant brand : rediscovering the lost art of the big idea
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Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Cover image for Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
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Cover image for The best of branding : best practices in corporate branding
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Cover image for The hero and the outlaw :  building extraordinary brands through the power of archetypes
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Cover image for Harvard business review on marketing