Cover image for Innovation management for technical products : systematic and integrated product development and production planning
Title:
Innovation management for technical products : systematic and integrated product development and production planning
Publication Information:
New York, NY : Springer, 2009
Physical Description:
xii, 444 p. : ill. ; 24 cm.
ISBN:
9783540857266
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30000010209406 HD62.37 I56 2009 Open Access Book Book
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Summary

Summary

New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned and procured. There are a lot of methods for creativity, market analysis, evaluation, technology forecast, and decision gates available within this book. These methods and tools are brought together and their scopes of application as well as their limitations are shown. The whole tool kit of methods and decision models like market studies, value engineering, TRIZ or portfolio analysis and others are linked together to the overall Aachen Innovation Model (AIM).

This handbook is to be used as an innovation management guide as well as an information source for nearly all methods and tools in the field of innovation for technical products.

The complete Innovation Road Map is supported by an interactive, multiple user software tool "EDEN" on an ontology basis. Thus the user has not only access to the collected know how of the past, but can also contribute to growth of expertise within his or her enterprise.


Table of Contents

W. Eversheim and E. Baessler and T. BreuerW. Eversheim and E. Baessler and T. BreuerW. Eversheim and F. Brandenburg and T. Breuer and M. Hilgers and C. RosierW. Eversheim and T. Breuer and M. Grawatsch and M. Hilgers and M. Knoche and C. Rosier and S. Schoning and D. E. SpielbergU. H. Bohlke and M. GrawatschW. J. Huppmann and T. BreuerD. E. SpielbergC. RosierC. Voigtlander and T. Bauernhansl and J. SchroderR.-H. Lohse and M. HilgersA. Gerhards
1 Introductionp. 1
2 Integrated Innovation Managementp. 5
2.1 The Aachen Innovation Management Model AIMp. 7
2.1.1 Innovation planningp. 9
2.1.2 The innovation organizationp. 16
2.1.3 Innovation Leadershipp. 17
2.1.4 The operational levelp. 18
2.2 Innovation Portfoliop. 19
2.3 Aachen Strategy Model for Product Innovationp. 22
3 The InnovationRoadMap Methodologyp. 25
3.1 Requirements for the methodologyp. 26
3.2 The W-model: Structure of the IRM-Methodologyp. 30
The planning phases of the IRM Methodologyp. 36
3.3 Goal settingp. 36
3.3.1 The deduction of goals and strategies relevant to innovationp. 37
3.3.2 Analysis and development of enterprise potentialsp. 39
3.3.3 Identification of strategic formation fieldsp. 40
3.4 Future analysisp. 45
3.4.1 Finding future requirementsp. 47
3.4.2 Chance analysisp. 56
3.4.3 Task definitionp. 58
3.5 Idea generationp. 66
3.5.1 Analysis of the innovation taskp. 67
3.5.2 Collection and generation of primary product ideasp. 69
3.5.3 Structuring and condensing of ideasp. 69
3.5.4 Formulation of secondary product ideasp. 70
3.6 Idea evaluationp. 76
3.6.1 Set-up of a rating and evaluation systemp. 77
3.6.2 Evaluation of product ideasp. 80
3.7 Idea detailingp. 88
3.8 Concept Evaluationp. 95
3.8.1 Evaluation of the requirements fulfillmentp. 97
3.8.2 Evaluation of the technical feasibilityp. 98
3.8.3 Economic considerationsp. 99
3.9 Implementation Planningp. 105
3.9.1 Grouping and structuring of the future projections and innovation tasksp. 107
3.9.2 Correlating market-deduced and technology-based innovation tasksp. 108
3.9.3 Deduction of company-specific implementation activitiesp. 109
3.10 Conclusions for the IRM Methodologyp. 114
4 Methods Descriptionp. 117
4.1 Scenario Managementp. 119
4.2 Quality Function Deployment (QFD)p. 124
4.3 Intuitive- and Analogy-based Solution Findingp. 129
4.3.1 Brainstorming and brainwriting including the 6-3-5 methodp. 130
4.3.2 Synecticsp. 132
4.4 TRIZ Methodologyp. 135
4.4.1 Innovation checklistp. 137
4.4.2 Problem formulation/Effect structure analysisp. 139
4.4.3 Idealityp. 141
4.4.4 Anticipative error detectionp. 143
4.4.5 Analysis of technical conflicts: contradiction matrixp. 144
4.4.6 Analysis of physical contradictions: separation principlesp. 146
4.4.7 Effects databasep. 148
4.4.8 Substance-Field (S-Field) analysisp. 149
4.4.9 76 Standard solutionsp. 151
4.4.10 Laws of Technical Systems Evolutionp. 151
4.5 Laws of Technical Systems Evolutionp. 154
4.6 Bionicsp. 165
4.6.1 Direct use of biological systemsp. 168
4.6.2 Biological structuresp. 168
4.6.3 Laws of evolution and other biological principlesp. 169
4.6.4 Inspiration from naturep. 172
4.7 Portfolio Analysisp. 175
4.7.1 Market portfoliop. 177
4.7.2 Portfolio of the Boston Consulting Groupp. 177
4.7.3 Technology portfoliop. 180
4.7.4 Technology portfolio according to Pfeifferp. 182
4.7.5 Potential portfolio according to Pelzer (Fraunhofer IPT)p. 184
4.7.6 Portfolio use on the example of Hilti AGp. 186
4.7.7 Critical appreciation of technology portfoliosp. 188
4.8 Conjoint Analysisp. 189
4.8.1 Steps for the realization of the conjoint analysisp. 191
4.8.2 Choice of product characteristics and the corresponding specificationsp. 191
4.8.3 Choice of preference model and designp. 193
4.8.4 Presentation of stimuli and interviewp. 195
4.8.5 Selection of the estimation procedure for the determination of part worth utilitiesp. 197
4.8.6 Analysis and interpretation of the resultsp. 198
4.9 Technology Roadmappingp. 202
4.9.1 Technology calendar according to Schmitz (Fraunhofer IPT)p. 203
4.9.2 Usages of the technology calendarp. 206
4.9.3 ProjectRoadMap - combination of InnovationRoadMap and technology calendarp. 208
5 Case studiesp. 211
5.1 SCHOTT Glas "How a manufacturer of materials became a provider of systems"p. 213
5.2 Hilti AG "Strategic Exploitation of New Business Fields"p. 220
5.3 SUSPA Holding GmbH "Developing existing markets, discovering new opportunities"p. 233
5.4 Survey "MicroMed 2000+" "Discovering applications in growth markets"p. 246
5.5 Neumag GmbH & Co. KG "Systematic innovation management as the basis for effectiveness in product development"p. 263
5.6 Drager Medical AG & Co. KGaA "Reorganization of the business process Innovation"p. 273
Bibliographyp. 291
Appendixp. 317
Appendix A Method Data Sheets (Gerhards 2002)p. 319
Appendix B Selected tools of the TRIZ-Methodologyp. 397
The 39 technical parameters of the TRIZ-Methodologyp. 397
The Contradiction Matrix (Temiko et al. 1998)p. 401
The 40 Inventive Principles (according to the TRIZ methodology)p. 409
Appendix C Product-idea data-sheetp. 421
Appendix D EDEN as software platform to support the Aachen Innovation Modelp. 425
Introduction to EDENp. 425
The EDEN Graphical User Interfacep. 426
How EDEN is supporting the Aachen Innovation Modelp. 428
Accessing EDENp. 431
Indexp. 433
Editor and Authorsp. 437