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Summary
Summary
New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned and procured. There are a lot of methods for creativity, market analysis, evaluation, technology forecast, and decision gates available within this book. These methods and tools are brought together and their scopes of application as well as their limitations are shown. The whole tool kit of methods and decision models like market studies, value engineering, TRIZ or portfolio analysis and others are linked together to the overall Aachen Innovation Model (AIM).
This handbook is to be used as an innovation management guide as well as an information source for nearly all methods and tools in the field of innovation for technical products.
The complete Innovation Road Map is supported by an interactive, multiple user software tool "EDEN" on an ontology basis. Thus the user has not only access to the collected know how of the past, but can also contribute to growth of expertise within his or her enterprise.
Table of Contents
1 Introduction | p. 1 |
2 Integrated Innovation Management | p. 5 |
2.1 The Aachen Innovation Management Model AIM | p. 7 |
2.1.1 Innovation planning | p. 9 |
2.1.2 The innovation organization | p. 16 |
2.1.3 Innovation Leadership | p. 17 |
2.1.4 The operational level | p. 18 |
2.2 Innovation Portfolio | p. 19 |
2.3 Aachen Strategy Model for Product Innovation | p. 22 |
3 The InnovationRoadMap Methodology | p. 25 |
3.1 Requirements for the methodology | p. 26 |
3.2 The W-model: Structure of the IRM-Methodology | p. 30 |
The planning phases of the IRM Methodology | p. 36 |
3.3 Goal setting | p. 36 |
3.3.1 The deduction of goals and strategies relevant to innovation | p. 37 |
3.3.2 Analysis and development of enterprise potentials | p. 39 |
3.3.3 Identification of strategic formation fields | p. 40 |
3.4 Future analysis | p. 45 |
3.4.1 Finding future requirements | p. 47 |
3.4.2 Chance analysis | p. 56 |
3.4.3 Task definition | p. 58 |
3.5 Idea generation | p. 66 |
3.5.1 Analysis of the innovation task | p. 67 |
3.5.2 Collection and generation of primary product ideas | p. 69 |
3.5.3 Structuring and condensing of ideas | p. 69 |
3.5.4 Formulation of secondary product ideas | p. 70 |
3.6 Idea evaluation | p. 76 |
3.6.1 Set-up of a rating and evaluation system | p. 77 |
3.6.2 Evaluation of product ideas | p. 80 |
3.7 Idea detailing | p. 88 |
3.8 Concept Evaluation | p. 95 |
3.8.1 Evaluation of the requirements fulfillment | p. 97 |
3.8.2 Evaluation of the technical feasibility | p. 98 |
3.8.3 Economic considerations | p. 99 |
3.9 Implementation Planning | p. 105 |
3.9.1 Grouping and structuring of the future projections and innovation tasks | p. 107 |
3.9.2 Correlating market-deduced and technology-based innovation tasks | p. 108 |
3.9.3 Deduction of company-specific implementation activities | p. 109 |
3.10 Conclusions for the IRM Methodology | p. 114 |
4 Methods Description | p. 117 |
4.1 Scenario Management | p. 119 |
4.2 Quality Function Deployment (QFD) | p. 124 |
4.3 Intuitive- and Analogy-based Solution Finding | p. 129 |
4.3.1 Brainstorming and brainwriting including the 6-3-5 method | p. 130 |
4.3.2 Synectics | p. 132 |
4.4 TRIZ Methodology | p. 135 |
4.4.1 Innovation checklist | p. 137 |
4.4.2 Problem formulation/Effect structure analysis | p. 139 |
4.4.3 Ideality | p. 141 |
4.4.4 Anticipative error detection | p. 143 |
4.4.5 Analysis of technical conflicts: contradiction matrix | p. 144 |
4.4.6 Analysis of physical contradictions: separation principles | p. 146 |
4.4.7 Effects database | p. 148 |
4.4.8 Substance-Field (S-Field) analysis | p. 149 |
4.4.9 76 Standard solutions | p. 151 |
4.4.10 Laws of Technical Systems Evolution | p. 151 |
4.5 Laws of Technical Systems Evolution | p. 154 |
4.6 Bionics | p. 165 |
4.6.1 Direct use of biological systems | p. 168 |
4.6.2 Biological structures | p. 168 |
4.6.3 Laws of evolution and other biological principles | p. 169 |
4.6.4 Inspiration from nature | p. 172 |
4.7 Portfolio Analysis | p. 175 |
4.7.1 Market portfolio | p. 177 |
4.7.2 Portfolio of the Boston Consulting Group | p. 177 |
4.7.3 Technology portfolio | p. 180 |
4.7.4 Technology portfolio according to Pfeiffer | p. 182 |
4.7.5 Potential portfolio according to Pelzer (Fraunhofer IPT) | p. 184 |
4.7.6 Portfolio use on the example of Hilti AG | p. 186 |
4.7.7 Critical appreciation of technology portfolios | p. 188 |
4.8 Conjoint Analysis | p. 189 |
4.8.1 Steps for the realization of the conjoint analysis | p. 191 |
4.8.2 Choice of product characteristics and the corresponding specifications | p. 191 |
4.8.3 Choice of preference model and design | p. 193 |
4.8.4 Presentation of stimuli and interview | p. 195 |
4.8.5 Selection of the estimation procedure for the determination of part worth utilities | p. 197 |
4.8.6 Analysis and interpretation of the results | p. 198 |
4.9 Technology Roadmapping | p. 202 |
4.9.1 Technology calendar according to Schmitz (Fraunhofer IPT) | p. 203 |
4.9.2 Usages of the technology calendar | p. 206 |
4.9.3 ProjectRoadMap - combination of InnovationRoadMap and technology calendar | p. 208 |
5 Case studies | p. 211 |
5.1 SCHOTT Glas "How a manufacturer of materials became a provider of systems" | p. 213 |
5.2 Hilti AG "Strategic Exploitation of New Business Fields" | p. 220 |
5.3 SUSPA Holding GmbH "Developing existing markets, discovering new opportunities" | p. 233 |
5.4 Survey "MicroMed 2000+" "Discovering applications in growth markets" | p. 246 |
5.5 Neumag GmbH & Co. KG "Systematic innovation management as the basis for effectiveness in product development" | p. 263 |
5.6 Drager Medical AG & Co. KGaA "Reorganization of the business process Innovation" | p. 273 |
Bibliography | p. 291 |
Appendix | p. 317 |
Appendix A Method Data Sheets (Gerhards 2002) | p. 319 |
Appendix B Selected tools of the TRIZ-Methodology | p. 397 |
The 39 technical parameters of the TRIZ-Methodology | p. 397 |
The Contradiction Matrix (Temiko et al. 1998) | p. 401 |
The 40 Inventive Principles (according to the TRIZ methodology) | p. 409 |
Appendix C Product-idea data-sheet | p. 421 |
Appendix D EDEN as software platform to support the Aachen Innovation Model | p. 425 |
Introduction to EDEN | p. 425 |
The EDEN Graphical User Interface | p. 426 |
How EDEN is supporting the Aachen Innovation Model | p. 428 |
Accessing EDEN | p. 431 |
Index | p. 433 |
Editor and Authors | p. 437 |