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Cover image for Memahami jenama
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Cover image for The consumers' perception towards brand extension : a case study of levis brand
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Cover image for Beating low cost competition : how premium brands can respond to cut-price rivals
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Cover image for Global brand integrity management : how to protect your product in todays competitive environment
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Cover image for From brand vision to brand evaluation : the strategic process of growing and strengthening brands
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Cover image for Defending the brand : aggressive strategies for protecting your brand in the online arena
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Cover image for Ultimate book of business brands : insights from the world's 50 greatest brands
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Cover image for Building the brand-driven business : operationalize your brand to drive profitable growth ,
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Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
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Cover image for Brand warfare : 10 rules for building the killer brand :lessons for new and old economy players
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Cover image for Citizen brands : putting society at the heart of your business
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Cover image for Brand asset management : driving profitable growth through your brands