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Cover image for The hidden intelligence : innovation through intuition
Title:
The hidden intelligence : innovation through intuition
Personal Author:
ISBN:
9780750699372

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Library
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Item Category 1
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30000004485128 HD53 W45 1998 Open Access Book Advance Management
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Summary

Summary

The Hidden Intelligence explores what intuition is and is not, and why it is often hidden. Based on interviews with executives from Fortune 500 organizations to entrepreneurial startups, the book is full of insights the author has gathered over the years working with creative problem solving and ideation techniques. It brings our intuition into the mainstream of those skills crucial to running a successful business. The Hidden Intelligence explores how intuition in its various forms helps to create new products and marketing strategies at large and organizations. It explains what is and what is not intuition, why it is often hidden, and demonstrates that when it is used correctly, the intuitively-based decision is always correct. Sandra Weintraub began Management Resources over twenty years ago as a training and management development consulting firm. She has provided training for Fortune 500, educational, and governmental organizations, served as an adjunct professor in management skills at Brandeis University, and published several articles on management and intuition.


Table of Contents

The Hidden Intelligence: Intuition
Hidden Intelligence as it Appears in Dreams
How Ideation Sessions Tap Into This Hidden Intelligence
How Advertising and PR Agencies come up with Creative Ideas
Who Uses Intuition in Business Today?
Is Intuition Born or Bred?
Other Intuitive Leaders Who Built Their Multinational Businesses from Scratch
How do Intuitive CEOs Run Their Companies?
How do Smaller Companies Innovate?
What Type of Leadership is Needed to Bring Out the Creativity of Employees?
The Future of Intuition in Business
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