Confessions of shameless self-promoters

How did Mark Victor Hansen build his ChickenSoup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle ? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.

Author Notes

Debbie Allen is one of the world's leading authorities on marketing and self-promotion. The president of Allen & Associates Consulting, Inc., she is an internationally acclaimed speaker who has appeared in publications such as Entrepreneur , Selling Power , and Sales & Marketing Excellence.

Chapter 1 An Introduction to Effective Self-Promotion	p. 1
Step #1 Develop a Positive Belief about Self-Promotion	p. 2
The Science of Self-Promotion	p. 8
Contrarian Success Strategy	p. 11
Shamelessly Making a Difference in People's Lives	p. 12
Ten Power Principles of Shameless Self-Promotion	p. 14
Never Show Them You're Shameless	p. 21
Chapter 2 You Cannot Not Market	p. 23
Step #2 Share Your Goals in the Form of Affirmations	p. 24
Self-Promote or Disappear!	p. 27
Not Marketing Can Be Disastrous	p. 30
Using Cold Calls to Make Contacts	p. 32
Fun Ways to Turn Hidden Moments into Marketing Miracles	p. 35
Wearing Self-Promotion Shamelessly Well	p. 37
Chapter 3 Gutsy Marketing for the Shameless	p. 39
Step #3 Develop Gutsy Goals that Make You Stretch	p. 40
Crappy to Happy	p. 43
Come to the Edge: Self Promoter from Within	p. 48
Hustle if You Want to Be Great	p. 50
Happy Birthday to Me	p. 52
The RV Adventure Book Tour	p. 55
Shameless Marketing Gets into the Act	p. 58
Don't Miss an Opportunity to Be Shameless	p. 60
Redirecting Shameless Marketing Energies	p. 62
Thank Heaven for Little Girls	p. 64
Chapter 4 Shameless Friends and Associates	p. 67
Step #4 Seek Out and Act on Opportunities	p. 68
I Am Not A Self Promoter ... Or Am I???	p. 71
Let Your Fans Do the Talking	p. 73
Building Success on Referrals and Testimonials	p. 76
The Humor Advantage	p. 77
Dad's Lesson in Never Giving Up	p. 79
Chapter 5 Give It Away	p. 81
Step #5 Stay Active in Your Community	p. 82
Time to Give Back	p. 84
Sell More by Giving Things Away	p. 86
Reverse Shoplifting	p. 88
Giving It Away to Attract Buyers	p. 89
Chapter 6 Your Expertise Is Showing	p. 91
Step #6 Take Your Expertise to a Higher Level	p. 92
Secrets of a Modest Success	p. 97
Starting Over	p. 99
Reaching Emerging Markets	p. 103
Sell Yourself and the $$$ Come Easy	p. 106
Market Yourself as the "Expert"	p. 108
A Steady Approach	p. 109
Chapter 7 Get Out There and Work It	p. 113
Step #7 Build Strong Business Alliances	p. 114
Networking Is an Attitude	p. 117
A Network Is Mandatory for Making It	p. 121
Don't Leave Home Without Your Business Cards	p. 124
Have I Told You What I've Done Lately?	p. 126
A Niche and a Network	p. 128
If the Hat Fits, Wear It	p. 131
Chapter 8 Build a Unique Brand to Get Recognized	p. 133
Step #8 Break the Mold and Promote Your Uniqueness	p. 134
Capitalize on Your Uniqueness	p. 137
The BITCH with Style	p. 140
Discovering Your Core Essence	p. 143
Seven Step Action Plan to Create a Marketing Brand	p. 146
A Spy Is Born	p. 148
Finding Your Specialization	p. 150
A Brand New You with a Big Brand Bank Account!	p. 152
Dare to Be Different	p. 154
Chapter 9 Delivering Shamelessly Through the Mail	p. 157
Step #9 Stay in Touch with Your Database Often	p. 158
Bug 'Em 'Til They Buy or Die	p. 161
Leave Breadcrumbs	p. 164
Risk Reversal	p. 166
One of My Biggest Losers	p. 168
When You Hate to Cold Call	p. 171
Postcards Carry a Big Message	p. 173
Outrageous Advertising That's Outrageously Successful	p. 174
Get Immediate Attention with Unique Direct Mail	p. 178
Chapter 10 Get Noticed with Newsletters	p. 181
Step #10 Publish a Newsletter	p. 182
Shameless Self Promotion and the Art of Motorcycle Maintenance	p. 184
Creatively Building a Mailing List	p. 186
Direct Mail without Stamps	p. 189
Chapter 11 Shameless Marketing on the Web	p. 191
Step #11 Embrace Technology and Market Shamelessly Online	p. 192
Simplify! Give Up Expensive, Ineffective Marketing Tactics!	p. 195
Shameless Promotion Internet-Style	p. 200
Saved by the Internet	p. 203
You Have to Give in Order to Receive	p. 206
Golf Guru Goes for the Gold	p. 208
Sales Horror Stories	p. 209
Chapter 12 Lights, Camera, Action-You're ON!	p. 213
Step #12 Apply For and Win Awards	p. 214
Woman of the Year	p. 218
How I Sold the World-Famous Brooklyn Bridge	p. 220
Much More than Your 15 Minutes of Fame	p. 225
Magic Phrases to Use with the Media and What to Avoid	p. 227
The Astonishing True Story of the Elvis Mermaid	p. 229
Applause! Applause!	p. 232
The Luckiest Unlucky Man Alive	p. 235
My Time to Shine	p. 237
Media Shock Jock vs. Shameless Diva	p. 239
Chapter 13 Fame, Fortune, and Your Name in Print	p. 243
Step #13 Write a Book to Showcase Your Expertise	p. 244
How to Create Viral Shameless Promotion for Pennies	p. 246
Five Promotions a Day	p. 252
Never Let Them See You Sweat	p. 254
Shameless Turnabout Is Fair Play	p. 256
Promoting Principled Profit	p. 258
Fit to Cook	p. 260
An Authentic Hawaiian Luau	p. 262
Polite Persistence	p. 264
Shameless Santa	p. 267

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Author Notes

Table of Contents