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Material Type: Open Access Book

Author

(5)

Shimp, Terence A.

(5)

Belch, Michael A.

(3)

(3)

Collins, Thomas L.

(2)

Hackley, Christopher E.

(2)

Irwin, Richard L., 1957-

(2)

McCarthy, Larry M., 1954-

(2)

(2)

Schultz, Don E.

(2)

Sutton, William Anthony, 1951-

(2)

(1)

(1)

American Marketing Association

(1)

Anderson, James C.

(1)

Andrews, J. Craig

(1)

(1)

Armstrong, Derek Lee, 1959-

(1)

(1)

BPP Learning Media (Firm)

(1)

(1)

Belch, George E.

(1)

Belch, George E.

(1)

Belch, George E. (George Eugene)

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, George E., author

(1)

Belch, Michael A

(1)

Belch, Michael A., author

(1)

Block, Tamara Brezen

(1)

Brown, William P.

(1)

Chapman, Elwood N.

(1)

Clow, Kenneth E.

(1)

Cockrum, Jim, 1969-

(1)

(1)

(1)

(1)

Davis, Martyn P.

(1)

DeLozier, M. Wayne

(1)

Elliott, Richard

(1)

(1)

(1)

Enzer, Michael J.

(1)

(1)

(1)

(1)

(1)

Hales, Dianne R., 1950-

(1)

Hart, Norman A.

(1)

Johnson, H. Webster

(1)

Jones, John Philip

(1)

Kennedy, Danielle

(1)

Kumar, Nirmalya

(1)

Leach, John, 1965-

(1)

(1)

(1)

(1)

Messinger, Paul R.

(1)

Mohamad Md. Yusoff

(1)

Mohd. Rusli Ibrahim

(1)

(1)

(1)

Muhd. Abi Sofian Abd. Halim

(1)

Narus, James A.

(1)

Newman, Michael

(1)

(1)

Pederson, Carlton A.

(1)

Quelch, John A.

(1)

(1)

(1)

(1)

Robinson, William A.

(1)

Rossitek, John R.

(1)

(1)

Siti Zobidah Omar

(1)

Sussman, Jeffrey

(1)

(1)

Tannenbaum, Stanley I.

(1)

Tellis, Gerard J.

(1)

Ulanoff, Stanley M.

(1)

Weitz, Barton A.

(1)

William, M. Kincaid

(1)

Wilmshurst, John

(1)

Wright, Milburn D.

(1)

(1)

Zartman, Charlene

(1)

Ziccardi, Donald

(1)

Language

(61)

(3)

Format

(64)

Subject

Sales promotion

(51)

(22)

Communication in marketing

(19)

(9)

Marketing channels

(5)

(5)

Direct marketing

(4)

Sales promotion -- Handbooks, manuals, etc.

(4)

Marketing -- Management

(3)

(3)

Advertising -- Brand name products

(2)

Advertising -- Management

(2)

Advertising -- Social aspects

(2)

Marketing -- Handbooks, manuals, etc.

(2)

Marketing -- Management -- Case studies

(2)

Sales Management

(2)

Sports -- Marketing

(2)

Sports -- Public relations

(2)

Advertising -- Case studies

(1)

Advertising, Industrial

(1)

(1)

Branding (Marketing)

(1)

Business presentations

(1)

Corporate image

(1)

Corporate image.

(1)

Customer relations

(1)

Design -- Case studies

(1)

(1)

(1)

(1)

Foreign trade promotion -- Malaysia -- Handbooks, manuals, etc.

(1)

Health promotion

(1)

Industrial marketing

(1)

Internet marketing

(1)

Investments, Foreign -- Malaysia -- Handbooks, manuals, etc.

(1)

Malaysia -- Economic conditions -- Handbooks, manuals, etc.

(1)

Marketing -- Case studies

(1)

Marketing -- Management.

(1)

Marketing research

(1)

(1)

Physical fitness

(1)

(1)

Relationship marketing

(1)

Retail trade -- Marketing

(1)

Sales forecasting

(1)

Sales management

(1)

Sales personnel

(1)

Sales personnel -- Recruiting

(1)

Sales presentations

(1)

Sales promotion -- Case studies

(1)

Sales promotion.

(1)

Selling -- Handbooks, manuals, etc.

(1)

Strategic planning

(1)

Success in business

(1)

Success in business.

(1)

Trade shows -- Exhibition techniques

(1)

(1)

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1.

Cover image for Sales promotion management

Sales promotion management

Sales promotion management

by

Quelch, John A.

Author

Quelch, John A.

Format:

Call Number

HF5438.5.Q45 1989

Publisher

Prentice-Hall,

Publication Date

1989

ISBN

013788185

Available:
Holds:
Copies:

SD_ILS:181663

2.

Cover image for Sales promotion handbook

Sales promotion handbook

Sales promotion handbook

by

Riso, Ovid

Author

Riso, Ovid

Format:

Call Number

HF5438.5.S24 1979

Edition

7th ed

Publisher

UBSPD,

Publication Date

1979

ISBN

9788185674650

Available:
Holds:
Copies:

SD_ILS:135959

3.

Cover image for Sales promotion planning guide

Sales promotion planning guide

Sales promotion planning guide

by

Mohd. Rusli Ibrahim

Author

Mohd. Rusli Ibrahim, Ng, Jimmy, Azlan Ramli

Format:

Call Number

HF5438.5 M73 1994 f

Publisher

Maxi Strategy,

Publication Date

1994

ISBN

9789839996401

Available:
Holds:
Copies:

SD_ILS:161897

4.

Cover image for Handbook of sales promotion

Handbook of sales promotion

Handbook of sales promotion

by

Ulanoff, Stanley M.

Author

Ulanoff, Stanley M.

Format:

Call Number

HF5438.5.H35 1985

Publisher

McGraw-Hill,

Publication Date

1985

ISBN

9780070657335

Available:
Holds:
Copies:

SD_ILS:187894

5.

Cover image for Sport promotion and sales management

Sport promotion and sales management

by

Irwin, Richard L., 1957-

Author

Irwin, Richard L., 1957-, Sutton, William Anthony, 1951-, McCarthy, Larry M., 1954-

Format:

Call Number

GV714 I79 2008

Edition

2nd ed.

Publisher

Human Kinetics,

Publication Date

2008

ISBN

9780736064774

Available:
Holds:
Copies:

SD_ILS:227129

6.

Cover image for Sport promotion and sales management

Sport promotion and sales management

by

Irwin, Richard L., 1957-

Author

Irwin, Richard L., 1957-, Sutton, William Anthony, 1951-, McCarthy, Larry M., 1954-

Format:

Call Number

GV714 I79 2002

Publisher

Human Kinetics,

Publication Date

2002

ISBN

9780736003209

Available:
Holds:
Copies:

SD_ILS:326509

7.

Cover image for Advertising and sales promotion strategy

Advertising and sales promotion strategy

by

Tellis, Gerard J.

Author

Tellis, Gerard J.

Format:

Call Number

HF5823 T44 1998

Publisher

Addison-Wesley,

Publication Date

1998

ISBN

9780321014115

Available:
Holds:
Copies:

SD_ILS:114945

8.

Cover image for The Dartnell sales promotion handbook

The Dartnell sales promotion handbook

by

Block, Tamara Brezen

Author

Block, Tamara Brezen, Robinson, William A.

Format:

Call Number

HF5438.5 D37 1994

Edition

8th ed

Publisher

The Dartnell Corp,

Publication Date

1994

ISBN

9780850132120

Available:
Holds:
Copies:

SD_ILS:483508

9.

Cover image for Masterminding the store : advertising, sales promotion, and the new marketing reality

Masterminding the store : advertising, sales promotion, and the new marketing reality

by

Ziccardi, Donald

Author

Ziccardi, Donald, Moin, David

Format:

Call Number

HF5429 Z52 1997

Publisher

John Wiley & Sons,

Publication Date

1997

ISBN

9780471139102

Available:
Holds:
Copies:

SD_ILS:457639

10.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E.

Author

Belch, George E., Belch, Michael A.

Format:

Call Number

HF5823 B387 2015 f

Edition

10th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2015

ISBN

9780078028977

Available:
Holds:
Copies:

SD_ILS:822799

11.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A., Andrews, J. Craig

Format:

Call Number

HF5415.123 S54 2013 f

Edition

9th ed.

Publisher

South-Western Cengage Learning,

Publication Date

2013

ISBN

9781111580216

Available:
Holds:
Copies:

SD_ILS:824235

12.

Cover image for Cases in marketing management

Cases in marketing management

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.13 C374 2012

Publisher

SAGE,

Publication Date

2012

ISBN

9781412996037

Available:
Holds:
Copies:

SD_ILS:784680

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