Title:
THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing
Personal Author:
Physical Description:
240 p., [16] p. of plates : ill. (some col.) ; 25 cm.
ISBN:
9780684802688
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 33000000016791 | HF5386 A76 1996 | Open Access Book | Gift Book | Searching... |
On Order
Summary
Summary
A step-by-step primer that describes image marketing secrets used by the authors in their advertising agency Two Dimensions. The book contains exercises, tips and case histories to show how to build up a successful business image.
