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Cover image for Customer Value Creation Behavior
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Cover image for Winning the customer : turn consumers into fans and get them to spend more
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Cover image for How to market to people not like you : "know it or blow it" rules for reaching diverse customers
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Cover image for Now, build a great business! : 7 ways to maximize your profits in any market
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Cover image for Simply better : winning and keeping customers by delivering what matters most
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Cover image for Customer behavior : a managerial perspective
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Cover image for Emotion marketing : the hallmark way of winning customers for life