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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010372268 | T14.5 R373 2019 | Open Access Book | Book | Searching... |
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Summary
Summary
Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.
In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation . This provocative work shows you how digital devices change individuals and communities for better and worse.
A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.
Learn how to recognize 'mind hacks' and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.
Author Notes
Dr. Imran Rashid has a rare background as both an experienced IT-entrepreneur and a qualified family physician. In Rashid's final years of medical specialisation he began to question the way health care was being delivered and whether this could be improved with the integration of current technology trends. This interest lead him through several medtech startups and a general family practice, until he was headhunted to the position he holds today, as Head of Innovation in the largest chain of private hospitals in Denmark, Aleris-Hamlet Private Hospitals. Rashid has used his multidisciplinary knowledge to describe the interaction between the human brain and the smartphone and in doing so provided simple and qualified answers to some of the burning questions in modern society surrounding the impact of technology on our health. The author is also now an independent consultant under the business name Sunddigital.dk
Soren Kenner is an expert in online marketing and a successful entrepreneur. In 1994, he founded Medialog, an integrated marketing agency which he later sold in what remains the largest agency deal in Denmark to this day. Soren then went on to head up McCann MRM EMEA, working with global clients such as Coca-Cola, L'oreal, Microsoft, Mastercard and Nestle. Soren has since founded and co-founded several companies, including online trading company Zecco.com (later TradeKing), online marketing agency Hello Group, Moodagent (audio-fingerprinting), Intivation (solar cells that power cell phones), Sparrow Quantum (single photon light-sources) and Concordium (foundational blockchain technology). Soren Kenner has also co-founded the "Liberal Alliance" political party in Denmark, and is an accomplished children's author.
Table of Contents
| Acknowledgments | p. xi |
| Introduction: Offline | p. 1 |
| Are You Being Digitally Manipulated? | p. 5 |
| Access to Your Attention Has Become a Commodity | p. 8 |
| Technology Is Good. But Use it Carefully! | p. 10 |
| How This Book Is Structured | p. 15 |
| Chapter 1 p. 17 | |
| A Tsunami of Technological Transformation | p. 17 |
| Imperceptible Change | p. 19 |
| Because Your Eyeballs Are Worth It | p. 21 |
| Social Media: The Global Village | p. 23 |
| Tackling the Onslaught of Information | p. 26 |
| Chapter 2 p. 30 | |
| A Fire Upon the Deep | p. 30 |
| Developing Bigger Brains Was an Evolutionary Gamble | p. 31 |
| The Three Layers of Your Brain | p. 33 |
| Prefiltering and Neuroplasticity: Your Adaptable Brain | p. 45 |
| Is Your Consciousness Time-Shifted? | p. 47 |
| To Be or Not to Be Conscious | p. 49 |
| Out of Control | p. 51 |
| Is Consciousness a Question of Being in the Spotlight? | p. 53 |
| Models Are Not Reality | p. 54 |
| The Hard Question of Consciousness | p. 55 |
| The Social Brain | p. 56 |
| Chapter 3 p. 63 | |
| The Billion Dollar Question | p. 63 |
| Dopamine: Sex, Drugs, and Rock 'n' Roll? | p. 65 |
| Oxytocin: Humans Need Humans | p. 67 |
| Does Your Family Suffer from Technoference? | p. 69 |
| Being Able to Defer Gratification Is Crucial | p. 72 |
| What We Actually Do Know about Impulse Control-And About Losing It! | p. 74 |
| Do Smartphones Affect Human Self-Control? | p. 76 |
| Chapter 4 p. 80 | |
| The Human Information Factory | p. 82 |
| The Limited Working Memory | p. 82 |
| The Sorting Task | p. 83 |
| Information Processing | p. 84 |
| Would You Dare to Be a Passenger in a Car Driven by a Distracted You? | p. 86 |
| Excuse Me, Do You Have a Minute? | p. 87 |
| Smartphones and Feelings | p. 88 |
| A Quick Pit-Stop Before Heading into the Land of Dragons | p. 89 |
| Chapter 5 p. 95 | |
| One Great Big Online Market | p. 95 |
| B.J. Fogg and the Stanford Persuasion Lab | p. 96 |
| Let's Take a Look at B.J, Fogg's Model as It Is Being Used Today ... | p. 98 |
| Your Phone Is a Slot Machine! | p. 101 |
| What Do the Companies Targeting You See? | p. 103 |
| Your Personality Can Be Predicted with Great Accuracy | p. 107 |
| The Cambridge Analytica Scandal | p. 109 |
| How You Are Captured and Converted | p. 111 |
| Multivariate Testing-Helping Consumers Capture Themselves | p. 113 |
| The Strange World of Tracking Pixels, Cookies and Remarketing | p. 115 |
| All Aboard the Consumer Journey Train | p. 118 |
| The Horrible Dark Patterns | p. 120 |
| How Google Skews Your Search Results | p. 121 |
| Chapter 6 p. 125 | |
| Stress, Low Self-Esteem, Anxiety and Sleep Disturbances | p. 126 |
| Smartphones and Social Media Can Lead to ADHD in Adolescents | p. 128 |
| Can Use of Social Media Be Addictive? | p. 128 |
| When Addictive Design and Basic Human Social Traits Clash | p. 130 |
| The Effects Are Not just Physiological or Psychological | p. 132 |
| Echo Chambers and Confirmation Bias | p. 133 |
| When Confirmation Bias Leads to Cognitive Dissonance | p. 138 |
| The Sharp Decline in Empathy | p. 141 |
| The Changing World of Youngsters | p. 144 |
| Cyberbullying | p. 146 |
| In Conclusion: The Road Ahead Is All About the Choices You Make! | p. 148 |
| Chapter 7 p. 157 | |
| Making Changes Is Not Easy! | p. 157 |
| Change Means Doing Things Differently | p. 159 |
| Step 1 Life Stories | p. 160 |
| Step 2 Mapping out Your Habits and How You Spend Your Time | p. 164 |
| Step 3 Identify Triggers & Cues | p. 164 |
| Step 4 Plan Your Countermove and Start Acting | p. 167 |
| Troubleshoot Failure | p. 169 |
| In Summary: It's Not Rocket Science, but It's Not All That Easy Either | p. 170 |
| Teaching Your Children Sensible and Healthy Digital Habits | p. 172 |
| The Underlying Psychological Principles | p. 174 |
| Entering the Zone-Learning to Focus | p. 177 |
| Deliberate Practice | p. 179 |
| In Conclusion: It's Simple, but It's Not Easy | p. 182 |
| Epilogue | p. 187 |
| Index | p. 193 |
