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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000004581827 | HF5415.32 E83 2005 | Open Access Book | Book | Searching... |
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Summary
Summary
`This book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time′ - Ed Mayo, Chief Executive of the UK′s National Consumer Council (NCC)
Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.
The chapters in this book explore:
- ethical consumer behaviours, motivation and narratives
- the social, political and theoretical contexts in which ethical consumers operate
- the responsibilities of businesses and the effectiveness of ethical consumer actions
Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.
The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.
Table of Contents
IntroductionRob Harrison and Terry Newholm and Deirdre Shaw |
Part 1 Theorising Ethical Consumption |
Philosophy and Ethical ConsumptionClive Barnett and Philip Cafaro and Terry Newholm |
The Consumer as Economic VoterRoger A Dickinson and Mary L Carsky |
Part 2 Campaigners And Consumers |
A Brief History of Consumer ActivismTim Lang and Yiannis Gabriel |
Pressure Groups, Campaigns and ConsumersRob Harrison |
Informing Ethical ConsumersHannah Berry and Morvern McEachern |
The Effectiveness of Ethical Consumer BehaviourScott Clouder and Rob Harrison |
Part 3 Understanding Ethical Consumers |
Case Studying Ethical Consumers' Projects and StrategiesTerry Newholm |
Using Existential-Phenomenological Interviewing to Explore Meanings of ConsumptionH[ac]el[gr]ene Cherrier |
Modelling Consumer Decision Making in Fair TradeDeirdre Shaw |
Identifying and Profiling Apparel Label UsersMarsha A Dickson |
Focus Group on Consumers' Ethical BeliefsBarry Clavin and Alex Lewis |
Surveying Ethical and Environmental AttitudesRobert Worcester and Jenny Dawkins |
Part 4 Responding To Ethical Consumers |
Corporate Disclosure and AuditingCarol A Adams and Ambika Zutshi |
Meeting the Ethical GazeAndrew Crane |
Challenges for Orientating to the Ethical Market |