Title:
Analyzing decision making : metric conjoint analysis
Personal Author:
Series:
Quantitative applications in the social sciences ; 67
Publication Information:
Newbury Park, Calif. : Sage Publications, 1988
ISBN:
9780803927575
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000003527870 | HF5415.32 L69 1988 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.
Table of Contents
| Background Concepts and Theory |
| Design and Analysis of Conjoint Experiments |
| Practical Applications of Conjoint Theory and Methods |
| Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models |
