Summary

This is a book about optimism. Economies are well known to be cyclical yet, having witnessed the dotcom-driven bull markets of the late 90s crash in April 2000, many investors are wondering where the next wave of innovative, successful Australian companies will come from.Emerging sectors such as biotech, mining technology, microelectronics, wireless and agribusiness have the potential to reignite Australian investors'interest in technology. The internet and software industries are strengthening, green energy and environmental technologies are gaining acceptance and new developments in areas such as photonics and nanotechnology are producing success stories.Yet the promising companies in each of these sectors must overcome a series of challenges if they are ever to reach their potential. Experienced technology writer Brad Howarth examines Australia? emerging technology sectors and the problems facing the pioneers in these areas, as they take their innovations through to commercialisation. Australia enjoys all of the attributes needed to produce globally competitive companies, but the question is; who will survive and in which sectors will the new bulls run?