The effect of loyalty card programme on customer store loyalty (Jaya Jusco, Taman Universiti, Johor Bahru)

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Title:

The effect of loyalty card programme on customer store loyalty (Jaya Jusco, Taman Universiti, Johor Bahru)

Personal Author:

Zarith Thuraya Abd Aziz, author

Physical Description:

xvii, 86 pages : illustrations ; 30 cm.

General Note:

Supervisor : Dr Norkhairul Hafiz Bajuri

Subject Term:

Customer loyalty

Consumer satisfaction

Consumer behavior

Membership cards

Added Author:

Norkhairul Hafiz Bajuri @ Mok

Added Corporate Author:

Fakulti Pengurusan dan Pembangunan Sumber Manusia

DSP_DISSERTATION:

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... 1:AHIBS_L	FPP30000002039	HF5415.525 Z37 2011 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown
Searching... Perpustakaan Raja Zarith Sofiah	30000010270738	HF5415.525 Z37 2011 raf	Closed Access Thesis	UTM Project Paper (Closed Access)	Searching... Unknown

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